Regional Sales Manager

Regional Sales Manager

Charger Water Treatment Products manufactures and distributes professional water treatment equipment and accessories, supporting customers across the country through a network of independent dealers. The business serves a technical, relationship-driven market where product knowledge, responsive service, and strong channel partnerships help customers succeed and drive continued growth.

As Regional Sales Manager, you will play a key role in expanding the company's presence across your territory. This role is centered on building long-term partnerships, identifying growth opportunities, and turning market insight into commercial momentum. You will work closely with dealers, distributors, key accounts, and customer stakeholders to strengthen relationships and help grow the business in a competitive technical product environment.

Primary Responsibilities

• Leads the execution of regional sales strategies and contributes to market development initiatives that support revenue growth, customer success, and long-term business objectives.
• Provides leadership, coaching and guidance to ensure consistent execution of sales processes, customer engagement practices, business development activities, forecasting disciplines, and accountability standards throughout the region while monitoring progress against established key performance indicators and regional performance objectives.
• Leverages sales, customer, and operational data to evaluate performance, identify trends, risks, and growth opportunities, and implement timely actions that support achievement of regional objectives.
• Builds and maintains strong relationships with key customers, dealers, and strategic accounts while serving as a trusted resource to branch teams.
• Collaborates closely with executive leadership to align commercial priorities with operational capabilities and deliver a consistent customer experience across all branches.
• Facilitates communication and the sharing of best practices across branches, departments, and regions.
• Maintains a visible leadership presence throughout the region through regular branch visits, customer meetings, ride-along, training activities, industry events, and field engagement. The position spends meaningful time at each branch, generally two to three days per quarter, to strengthen relationships, support development, assess performance, and reinforce organizational priorities.
• Demonstrates and reinforces the behaviors, values, and standards expected of leaders within Charger Water, fostering a culture of accountability, collaboration, continuous improvement and service excellence.
• Assumes additional responsibilities and participates in special projects as needed to support the achievement of organizational goals and business priorities.

Supervisory Responsibilities

• Provides leadership, coaching, performance feedback, and developmental support to Branch Managers and Outside Sales team members.
• Participates in employee selection, onboarding, performance management, succession planning, and talent development activities.
• Establishes performance expectations to achieve sales and business objectives; holds the team accountable.