Business Development Representative

Location:

Houston, TX - Hybrid (in-office 3-4 days/week)

The Business Development Representative (BDR) is a vital member of the marketing and sales team, responsible for qualifying leads and generating opportunities (demos) to support the company's growth initiatives. The BDR plays a crucial role in identifying potential customers, initiating contact, and nurturing relationships to convert prospects into qualified sales opportunities. This position requires a proactive and results-driven individual with excellent communication skills and a passion for helping businesses succeed.

This is an individual BDR role- not a fit for candidates targeting a senior sales, management, or AE-level position.
This role is based in the Houston area. We're not able to consider fully remote applicants at this time.

Lead Generation

• Identify and research potential leads through various channels, including online research, social media, trade shows, webinars, inbound inquiries, and data enrichment sources.

• Build and maintain a database of potential customers and decision-makers within target industries and companies.

Outbound Prospecting

• Initiate outbound communication with leads via phone calls, emails, videos, and social media to introduce the company's products or services and gauge their interest.

• Qualify leads based on criteria such as budget, timeline, and need, and prioritize them for further engagement.

Inbound Prospecting

• Assist with inbound strategies (seasonal basis) targeting customer upsells via phone calls, emails, videos, and social media to highlight the company's products or services and gauge their interest.

Qualification and Needs Assessment

• Engage in conversations with leads to understand their business challenges, needs, and pain points.

• Educate leads about the value proposition of the company's offerings and how they can address specific needs.

Lead Nurturing

• Maintain ongoing communication with qualified leads to build and strengthen relationships.

• Provide relevant content, resources, and information to nurture leads through the sales funnel.

Collaboration with Sales

• Collaborate closely with the sales team to hand off qualified leads and ensure a seamless transition from marketing to sales.

• Provide detailed lead information and insights to help sales professionals tailor their approach.

Data Management

• Keep accurate records of all interactions and lead status in the customer relationship management (CRM) system.

• Monitor and update lead profiles to reflect changes in their status or needs.

Performance Metrics

• Meet or exceed key performance indicators (KPIs), such as Opportunity creation targets, SQO’s, conversion rates, outreach activity, and ACV contribution.

• Provide regular reports and insights on lead generation and qualification activities.

What Success Looks Like in the First 12 Months

• You are consistently meeting or exceeding monthly, quarterly, and yearly opportunity and activity targets.

• Demonstrating measurable improvement in call quality, objection handling, and conversion rates.

• Leads are worked quickly, accurately, and consistently across all channels.

• Outbound execution is aligned with current messaging, positioning, and GTM priorities.

• Sales teams trust opportunities you are creating and it's translating into closed-won deals.

Required

• High-energy with a strong desire to succeed.

• 1-3 years of proven experience as an MDR/SDR/BDR in lead generation, inside sales, or a related role (preferably B2B SaaS).

• Strong communication and interpersonal skills, including active listening and rapport-building abilities.

• Self-motivated, results-oriented, and able to work independently.

• Familiarity with CRM software and sales automation tools (e.g., Salesforce, Hub Spot, Outreach, Zoom Info, Ring Lead, Nooks, Qualified, or similar).

• Ability to adapt to changing priorities and work in a fast-paced environment.

• Excellent time management and organizational skills.

Nice to Have

• Experience selling into accounting, bookkeeping, or professional services firms.

• Experience working closely with Sales, Marketing, and Product teams.

• Familiarity with webinar-driven pipeline and marketing-sourced demand

Smart…