Director of Revenue Generation Marketing

Aquent is partnering with a premier consulting and technology firm, dedicated to providing innovative solutions that help businesses transform and thrive. This firm serves as an ongoing growth partner to its clients, driving significant impact across various industries. We are seeking a visionary leader to join their team and make a profound difference.

Are you a strategic marketing leader with a passion for driving measurable revenue growth? This pivotal leadership role offers an incredible opportunity to build, execute, and optimize an integrated go-to-market strategy that directly fuels the company’s expansion. You will be at the forefront of unifying marketing, business development, and sales operations, translating strategic vision into tangible revenue outcomes. Your work will directly impact the firm’s success by creating predictable pipeline and accelerating closed revenue, serving multiple sales organizations and fostering a culture of high performance and innovation.

Responsibilities

• Execute the company’s end-to-end go-to-market (GTM) strategy.

• Align marketing with sales to drive predictable pipeline and revenue.

• Translate business objectives into measurable growth initiatives.

• Partner with executive leadership to support growth in new markets, service lines, and growth opportunities.

• Work with multiple sales leaders to create automated AI-enabled processes to serve up prospect research, market intelligence, lead scoring and other presale and sales processes.

• Build and lead a high-performing marketing organization entirely focused on pipeline generation and closed revenue.

• Develop and oversee content and thought leadership strategy.

• Drive demand generation across channels including digital, industry associations, Account-Based Marketing (ABM), and partnerships.

• Ensure all marketing activities are directly tied to revenue outcomes.

• Work with Sales Leadership to create a seamless integrated handoff between marketing and sales.

• Implement Key Performance Indicators (KPIs) across both functions including revenue generation, pipeline velocity, conversion rates, and customer acquisition cost.

• Establish a unified revenue operations framework.

• Recruit, develop, and retain top talent across the Revenue Generation Marketing function.

• Build an organizational structure aligned to growth goals, including on and offshore resources and AI.

• Foster a performance-driven, accountable, and collaborative culture.

• Establish KPI dashboards across marketing and sales performance.

• Drive data-driven decision-making using Customer Relationship Management (CRM) and analytics tools.

• Optimize funnel performance and improve forecasting accuracy.

• Serve as a senior executive presence with key clients and prospects.

• Represent the company in external events, association functions and industry forums.

• Translate market insights into GTM adjustments.

Key Metrics of Success

• Revenue growth

• Pipeline growth

• Conversion rates

• Customer acquisition cost (CAC)

• Average deal size

• Sales cycle length

• Sales and marketing productivity, amongst others.

Qualifications

• 10+ years of Revenue Generation Marketing experience in B2B marketing leadership roles within the Professional Services industry, such as consulting or Big Four.

• Proven track record of scaling revenue.

• Strong analytical and operational mindset.

• Experience with AI-driven marketing.

• Experience working in a highly matrixed, fast-paced environment.

• High sense of urgency with the ability to meet deadlines and changing priorities.

• Receptiveness to performance feedback within a team environment is essential.

About Skill

Skill connects the best professional, IT, engineering, financial and administrative talent with the world’s biggest brands. Our eligible talent get access to benefits such as health benefit contributions, retirement plans with match and flexible spending accounts.

Skill is an equal-opportunity employer. We evaluate qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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