Business Development Rep - Lead Generation

Petro Ledger is seeking an oil and gas fluent Business Development Representative – Lead Generation to research target accounts, conduct outbound prospecting, qualify initial fit, and generate well qualified meetings for sales leadership. This is a top of funnel role for a sales professional who enjoys building opportunities from the ground up, and with a mission to identify and reach the right customers through relevant outreach and proper qualifications.

This role does not own detailed discovery, proposals, negotiation, closing, or ongoing opportunity management; however, this role does present the opportunity to develop deep knowledge of Petro Ledger's services and client base, take increasing ownership of the sales process, and ultimately build and manage a book of business over time.

• Proactively research and prioritize target oil and gas accounts within Petro Ledger’s approved ideal customer profile.
• Identify relevant decision makers across finance, accounting, land, regulatory, and operations.
• Execute consistent, personalized outreach by phone, email, Linked In, referrals, and industry event attendance and follow up.
• Introduce Petro Ledger's positioning and capabilities in a clear and credible way.
• Conduct initial qualification based on account fit, buyer role, business need, service alignment, timing, and willingness to take a next step.
• Schedule qualified meetings for sales leadership and provide a concise, accurate handoff with account context, needs, stakeholders, and next steps.
• Maintain timely and accurate prospecting activity, qualification notes, and lead status in Hub Spot.
• Liaise with Marketing Coordinator to utilize Hubspot for target campaign development, performance tracking and market insights.
• Meet agreed goals for prospecting activity, qualified meetings held, sales accepted opportunities, and CRM discipline within Hubspot.

• Represent Petro Ledger at conferences, industry events, networking functions, and client meetings to develop relationships and generate new opportunities.
• Build and maintain a strong professional network within the oil and gas community.
• Monitor industry trends, market activity, and prospective client developments to identify emerging business opportunities.
• Increase awareness of Petro Ledger's capabilities and service offerings within target markets.
• Maintain accurate and timely records of prospecting activity, client interactions, opportunities, next steps, and pipeline progression within Hubspot.
• Track business development activity and provide regular updates on pipeline health, results, and emerging opportunities.
• Support the continued development and refinement of Petro Ledger's business development processes and practices.

• Continue developing industry knowledge, consultative selling skills, and understanding of Petro Ledger's services and client needs.
• Progress toward greater ownership of the sales cycle and development of an individual book of business as experience and organizational knowledge grow.
• Evaluate prospecting and opportunity generation efforts to identify effective strategies and areas for improvement.

• Confident initiating cold conversations and engaging professional decision-makers by phone, email, Linked In, and in person.
• Self-motivated, resilient, coachable, collaborative, and comfortable working toward measurable goals.
• Demonstrated ability to generate new business opportunities through proactive prospecting and relationship development.
• Strong verbal and written communication skills with the ability to engage professionals at varying levels of an organization.
• Ability to understand business challenges and effectively connect…