Sales Development Representative

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

In this role, you'll be on the front lines of growth — the first voice small business owners hear from Homebase. As a Sales Development Representative (SDR), you own the top of the funnel: prospecting, qualifying, and booking high-quality meetings that set our AEs up to close. This is a high-activity, high-accountability role where your pipeline numbers tell the story every single day.

We're looking for someone who has done this before and done it well — someone who knows what 100+ dials a day feels like, tracks their own metrics obsessively, and is hungry to keep leveling up. If you're competitive, coachable, and ready to go all in — you'll thrive here.

• Run a high-volume outbound motion — 100+ dials and 150+ total touches per day across calls, email, and Linked In

• Prospect and qualify small business owners ready to modernize how they hire and manage teams

• Book 10–15+ qualified discovery calls per week and hand off to AEs with clean, useful context

• Own your metrics daily — you know your conversion rates, call-to-connect ratios, and meeting-to-show rates cold

• Maintain enterprise CRM hygiene (Salesforce or Hub Spot) — 100+ logged activities per day, every day

• Execute multi-channel sequences with urgency and personalization — not spray-and-pray

• Use AI tools and sales automation daily to research prospects, personalize outreach, and move faster

• Partner closely with AEs to sharpen targeting and improve handoff quality over time

• You've worked in a high-volume sales environment — whether that's SDR/BDR, retail, door-to-door, lending, etc. — and you know what it takes to show up and perform every single day

• You've been recognized for your results — promoted, given more responsibility, or trusted with bigger accounts because you earned it

• You've sold in a fast-moving, scrappy environment and didn't flinch when things changed around you

• Continuously learn and adapt as AI capabilities evolve

• Bonus points if:

  • You've worked in or around payroll, scheduling, or workforce management — you get what small business owners are dealing with

  • You've run outbound sequences in tools like Outreach or Salesloft and understand how cadence strategy drives pipeline

• Be Customer Obsessed – Solve problems with empathy and creativity.

• Move Fast, Learn Fast – Experiment, take action, and grow every day.

• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

• Ownership & Financial Security:
  Stock options + 401(k) with 4% match

• Comprehensive Healthcare:
  Medical, dental, and vision coverage + FSA options

• Paid Time Off:
  Flexible PTO + company holidays + designated focus periods

• AI access, for real:
  We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

• Family Support:
  Up to 12 weeks of paid parental leave (after 6 months of service)

• Protection Plans:
  Life insurance + short/long-term…