Senior Key Account Manager Channel BENELUX

Senior Key Account Manager Channel is responsible for driving sustainable growth across Retail, Drugstore, Pharmacy and E-commerce channels within the Netherlands, Belgium and Luxembourg. The role combines strategic channel knowledge with hands-on commercial execution and is accountable for key account development, retailer partnerships, promotional effectiveness and team performance. The successful candidate will develop and manage a wide portfolio of customers in the Benelux varying from drug and pharmacy wholesalers including retail formula’s like BENU, and Boots, and key accounts like Multipharma and DA .
The purpose of the role is to further extend the account portfolio with key accounts like Etos and AS Watson. The candidate will have knowledge and strategic skills to actively contribute in the development of the channel strategy and expand distribution with new retail partners. The Senior KAM plays an active role in the development of the retail department. The retail business has expanded strongly over the last years for which we are building a future proof department including new roles focusing on category development and shopper activation.
Key responsibilities   Support in developing and execution the Benelux channel strategy
Define channel roles, priorities and growth opportunities
Translate business objectives into annual channel plans
Identify retail, shopper and e-commerce trends
Build retailer-specific growth strategies
Key Account Management   Develop strategic partnerships with major retail customers
Lead annual negotiations and commercial agreements
Create Joint Business Plans and lead the successful execution
Day to day account management and relationship building
Ensure profitable growth and market share gains
Drive assortment, distribution and promotional excellence
Commercial performance   Accountability on account portfolio turnover, margin and ROI
Monitor sell-in, sell-out and promotional effectiveness
Manage forecasting, budget control and investment decisions
Cross functional collaboration   Work closely with Marketing, Demand planning, Finance and Customer Service
Ensure seamless translation of brand strategy into retail execution
Candidate profile
Education   Bachelor's or Master s degree
Commercial, Business Administration, Marketing or related field
Experience   5-10 years of commercial FMCG, Consumer Healthcare or Retail experience
Proven track record in Key Account Management
Experience in managing retailers, wholesalers and key accounts (eg. Etos, Albert Heijn, AS Watson) the drug and/or food channel.
Strategic thinker with strong execution capabilities

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