Admissions Advisor

Job Title:

Non-Traditional & Graduate Admissions Advisor
Department:
Enrollment Management

Reports To:

Director of Enrollment Management
Employment Classification:
Full-Time / Exempt

Location:

Howell

Position Summary:

The Non-Traditional & Graduate Admissions Advisor is responsible for recruiting, advising, and enrolling adult, graduate, and other non-traditional student populations, including part-time learners, working professionals, career changers, degree-completion students, and prospective graduate students.
This role develops and implements data-informed recruitment strategies to support Cleary University's undergraduate and graduate enrollment goals and meet or exceed enrollment goals while delivering an exceptional, personalized admissions experience.
The Advisor actively engages prospective students through phone, email, virtual meetings, onsite employer events, recruitment fairs, and community-based outreach. This position requires strong communication skills, relationship-building abilities, comfort with technology (Salesforce, Zoom Info, Microsoft Teams), and a commitment to helping adult and graduate learners remove barriers to education and achieve their academic and career goals.

Essential Duties and Responsibilities:

Core Responsibilities

Recruit and enroll non-traditional and graduate students through proactive outreach, personalized advising, and consistent follow-up using Salesforce, Zoom Info, Microsoft Teams, and multiple communication channels to meet or exceed enrollment goals.

Deliver a highly supportive, student-centered admissions experience, guiding prospective students from inquiry through enrollment and connecting them with resources needed for success at both undergraduate and graduate levels.

Primary Responsibilities

Recruitment & Admissions Outreach

• Develop and implement recruitment strategies to increase inquiries, applications, and enrollments among adult, non-traditional, and graduate student populations to meet or exceed enrollment goals.

• Conduct proactive outreach using Salesforce and Zoom Info to manage leads, pipeline activity, and communication flows.

• Engage prospective students via phone, text, email, virtual meetings, and in-person appointments.

• Lead presentations, information sessions, program briefings, and 1:1 advising appointments tailored to adult and graduate learner needs.

• Review transcripts, assess applicant credentials (including undergraduate GPAs for graduate admissions), and make admissions recommendations.

• Represent Cleary University at community colleges, graduate fairs, college fairs, employer sites, workforce development organizations, and community events.

• Collaborate with Enrollment Leadership and Graduate Program Directors to identify admissions process barriers and improve pathways to graduate education.

Prospective Student Support

• Provide personalized admissions advising covering undergraduate and graduate programs, career outcomes, financial aid basics, enrollment steps, and student supports.

• Guide graduate applicants through program selection, prerequisites, and readiness expectations.

• Identify potential barriers and connect students with Financial Aid, Advising, Registrar, Student Success, and Graduate Program Offices as needed.

• Ensure seamless handoff to academic advising after enrollment and maintain high standards of customer service throughout the admissions cycle.

Events & Engagement

• Plan, coordinate, and attend recruitment events, graduate fairs, employer education events, virtual webinars, and open houses.

• Partner with Marketing to promote events and develop targeted outreach materials for adult and graduate audiences.

• Track event outcomes and provide continuous improvement recommendations.

Data, Reporting & CRM Management

• Maintain accurate and compliant prospective student records in Salesforce.

• Use dashboards, reports, and Zoom Info analytics to prioritize outreach and monitor funnel movement across undergraduate and graduate pipelines to meet or exceed enrollment goals.

• Provide regular enrollment updates, lead trends, and data-driven insights to the Director of Enrollment Management and Enrollment Leadership.

Minimum…