Director, Social Media Marketing

Job Description — Director, Social Media Marketing

Job Title:

Director, Social Media Marketing

Department:
Marketing

Reports To:

Head of Brand Marketing

Location:

Hybrid – Howell, NJ

Job Type: Full-Time

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home goods, pet care, children's products, outdoor products, kitchen essentials, and supplements. We scale rapidly on platforms like Shopify, Amazon, and Tik Tok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

The organization is driven by a data-informed approach to growth, disciplined operational execution, and a commitment to delivering high-quality products and customer experiences i Vision continues to invest in expanding its omnichannel sales strategy and retail presence worldwide, offering team members the opportunity to contribute within a fast-paced, performance-oriented organization focused on sustainable growth and long-term value creation.

The Director, Social Media Marketing owns and evolves portfolio-wide organic social strategy, reporting to the Head of Brand Marketing and translating integrated brand priorities into an audience-led channel, content, community, and social-commerce roadmap.

This leader works in tandem with the Head of Brand Marketing to set the role of each priority platform, including Facebook, Instagram, You Tube and Tik Tok. This role establishes annual and quarterly priorities, and connects organic social, creator and UGC inputs, community, paid-media learning, retail, and digital commerce through one accountable operating model.

The Director leads a five-person social and multimedia team and is accountable for strategy, creative standards, reputation and escalation governance, performance measurement, budget and resource allocation, team development, and executive reporting.

This is a strategic player-coach role. Managers own daily calendars, publishing, moderation, and routine optimization; the Director sets direction, makes portfolio tradeoffs, approves high-impact work, and escalates material brand, legal, reputational, or investment decisions.

Own the annual and quarterly organic social roadmap, including channel roles, audience priorities, platform investment choices, growth opportunities, and measures of success.

Translate integrated brand strategy into platform-native plans supporting brand building, product launches, community, retail, and ecommerce priorities.

Establish content pillars, recurring franchises, publishing principles, and calendar standards while empowering the team to own day-to-day execution.

Use social listening, trend forecasting, audience intelligence, competitive insights, and cultural signals to identify opportunities and inform brand, content, and product decisions.

Recommend where to increase, reduce, or redirect social investment based on brand impact, audience quality, commercial contribution, team capacity, and strategic relevance.

Lead, coach, and develop a multidisciplinary team of three Social Media Managers and two Multimedia Designers.

Establish clear priorities, accountability, decision-making responsibilities, performance expectations, and creative quality standards.

Set goals, conduct performance and development reviews, coach team members, and participate in hiring and succession planning.

Build scalable workflows for social planning, creative briefing, approvals, production, publishing, and measurement.

Manage the approved social budget, agencies, vendors, platform partnerships, and resource recommendations with accountability for efficiency and outcomes.

Set community engagement, response, moderation, and reputation standards across priority social channels.

Partner with Customer Experience, Community, Brand Engagement, PR, and other teams to establish clear escalation paths for sensitive or high-impact issues.

Turn audience conversations, sentiment, recurring questions, and cultural…