Head of Product Marketing – Go-to-Market

• Partner with Product Development to shape the innovation roadmap using consumer insights, market trends, competitive analysis, and customer feedback.
• Develop product briefs defining customer needs, product features, pricing strategy, positioning, and commercialization goals.
• Identify new category opportunities and unmet consumer needs.
• Develop compelling positioning, messaging, value propositions, product naming, and pricing recommendations.
• Translate technical features into customer-focused benefits that differentiate products in the marketplace.
• Lead end-to-end product launches across DTC, Amazon, Shopify, and retail channels.
• Develop launch strategies, messaging, creative direction, sales enablement, and launch assets.
• Coordinate cross-functional execution across Product Development, Creative, Brand, Ecommerce, Growth, Sales, Community, and Influencer teams.
• Drive launch timelines and retailer readiness.
• Own consumer, competitive, and category research to guide innovation and marketing decisions.
• Analyze reviews and market performance to improve future launches.
• Create retail presentations, launch kits, battle cards, comparison guides, FAQs, and product training materials.
• Monitor revenue, conversion, reviews, repeat purchases, margins, and product performance.
• Identify opportunities for bundles, subscriptions, cross-sells, upsells, and lifecycle growth.

• Consumer-first product marketer who starts with customer problems and market opportunities.
• Experienced commercial strategist with a track record of successful product launches.
• Strong cross-functional leader who aligns Product, Marketing, Creative, Sales, and Ecommerce.
• Exceptional storyteller who turns product features into compelling customer benefits.
• Go-to-market expert with experience across ecommerce and retail channels.
• Data-driven decision maker who uses research and performance metrics to guide strategy.
• Builder who enjoys creating scalable systems and processes.

Demonstrates expertise in consumer-first product marketing, leveraging insights and data to drive successful product launches across ecommerce and retail channels. Skilled in cross-functional leadership, storytelling, and developing scalable systems to enhance product positioning and market performance.

• Product Launch Strategy
• Cross-Functional Leadership
• Consumer Insights Analysis
• Ecommerce Expertise
• Data-Driven Decision Making

• Product Brief Development
• Market Trend Analysis
• Competitive Analysis
• Positioning and Messaging
• Sales Enablement
• Launch Asset Creation
• Revenue Monitoring
• Product Performance Analysis
• Pricing Strategy
• Consumer Research

• Storytelling
• Collaboration
• Creative Direction
• Problem Solving
• Communication

• Consumer Insights
• Market Opportunities
• Product Marketing
• Go-To-Market Strategy
• Category Opportunities

• DTC Platforms
• Amazon
• Shopify
• Retail Channels