Head of TikTok Shop

Job Description — Head of Tik Tok Shop

Job Title:

Head of Tik Tok Shop

Department:
Sales

Reports To:

VP of ECommerce

Location:

Hybrid – HQ

Job Type: Full-Time

Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home goods, pet care, children's products, outdoor products, kitchen essentials, and supplements. We scale rapidly on platforms like Shopify, Amazon, and Tik Tok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

The organization is driven by a data-informed approach to growth, disciplined operational execution, and a commitment to delivering high-quality products and customer experiences i Vision continues to invest in expanding its omnichannel sales strategy and retail presence worldwide, offering team members the opportunity to contribute within a fast-paced, performance-oriented organization focused on sustainable growth and long-term value creation.

As Head of Tik Tok Shop, you will own Chai Vision's Tik Tok channel end-to-end — building the strategy, content engine, creator network, and paid program that turn Tik Tok into a major revenue driver across our brand portfolio. This is a high-ownership leadership role for someone who lives and breathes the platform and knows how to convert attention into sales.

You will lead Tik Tok Shop growth, organic and livestream content, and affiliate/creator partnerships, working cross-functionally with brand, growth, merchandising, and operations teams to scale the channel profitably.

• Own Chai Vision's end-to-end Tik Tok strategy across Tik Tok Shop, organic content, and paid media to drive revenue and brand growth.
• Set and deliver against monthly and quarterly sales, GMV, and ROAS targets for the Tik Tok channel.
• Identify and prioritize the highest-impact products and brands to scale on Tik Tok, partnering closely with the merchandising and brand teams.

• Lead the content engine — short-form video, livestream selling, and trend-driven creative — to convert audiences into buyers.
• Build and manage a calendar of organic posts, live shopping events, and product launches.
• Stay ahead of platform trends, formats, and algorithm changes, translating them into a competitive content advantage.

• Build and scale Chai Vision's Tik Tok creator and affiliate program, recruiting and managing relationships with creators.
• Negotiate partnerships, seeding, and commission structures that maximize reach and conversion.
• Track creator performance and optimize the roster against revenue contribution.

• Plan and oversee Tik Tok paid campaigns in partnership with the growth team, managing budget allocation and performance.
• Use Tik Tok Shop and ads analytics to monitor performance, attribution, and unit economics.
• Continuously test creative, audiences, and offers to improve return on ad spend.

• Coordinate with inventory, fulfillment, and customer service to ensure Tik Tok demand is supported operationally.
• Report channel performance, learnings, and forecasts to leadership on a regular cadence.
• Ensure compliance with Tik Tok Shop policies and platform requirements.

• You have 5+ years of experience growing brands or driving sales on Tik Tok / Tik Tok Shop, social commerce, or DTC eCommerce.
• You have a proven track record of hitting revenue, GMV, or ROAS targets on social channels.
• You deeply understand short-form video, livestream selling, and the Tik Tok creator/affiliate ecosystem.
• You are highly data-driven and comfortable owning channel P&L, analytics, and performance reporting.
• You are a strong operator and communicator who can lead cross-functional projects in a fast-paced environment.
• You stay ahead of platform trends and can turn them into commercial results quickly.

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of experience in social commerce, eCommerce growth, or digital/performance…