Head of TikTok

Job Type Full Time Salary $140k/year - 170k/year Location Howell, NJ. A growing e-commerce company is seeking an experienced Head of Tik Tok to own and scale its Tik Tok channel across a portfolio of brands. This is a high ownership leadership role responsible for building the strategy, content engine, creator network, and paid program needed to turn Tik Tok into a major revenue channel.

The Head of Tik Tok will lead Tik Tok Shop growth, organic content, livestream selling, paid campaigns, and creator and affiliate partnerships. This individual will work closely with brand, growth, merchandising, and operations teams to expand the channel while maintaining strong profitability. The ideal candidate lives and breathes Tik Tok, understands what drives attention on the platform, and has the commercial experience to turn that attention into measurable sales.

This role requires someone who is equally comfortable with creative strategy, analytics, partnerships, and overall channel performance.

• Own the overall Tik Tok strategy and performance across multiple e-commerce brands
• Lead and scale Tik Tok Shop as a major revenue channel
• Develop organic, short form video, and livestream content strategies
• Build and manage a strong network of Tik Tok creators and affiliates
• Develop creator partnerships that drive both brand awareness and measurable sales
• Oversee paid Tik Tok campaigns and optimize performance based on results
• Own channel revenue, GMV, ROAS, profitability, and performance reporting
• Analyze channel data and use insights to improve content and sales performance
• Identify emerging Tik Tok trends and quickly turn relevant opportunities into commercial results
• Work cross functionally with brand, growth, merchandising, and operations teams
• Develop scalable systems and processes to support continued Tik Tok growth
• Continuously test new content, partnerships, campaigns, and strategies to improve results

• 5+ years of experience in social commerce, e-commerce growth, digital marketing, or performance marketing
• Direct Tik Tok and Tik Tok Shop experience required
• Proven experience scaling Tik Tok Shop or a comparable social commerce channel
• Demonstrated track record of achieving revenue, GMV, or ROAS targets
• Deep understanding of short form video and livestream selling
• Strong knowledge of the Tik Tok creator and affiliate ecosystem
• Strong analytical skills with experience using channel and advertising analytics
• Comfortable owning channel P&L and performance reporting
• Strong leadership, communication, and cross functional project management skills
• Ability to move quickly and capitalize on changing platform trends
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent experience

Location:

Howell, NJ, Hybrid

Type:
Full time

Salary: $140,000 to $170,000/year