Junior FP&A Analyst

About Leaf Home

At Leaf Home, we are powered by people on a single mission to make home ownership easy. We’ve crafted a team of the very best to ensure we make a difference by winning every day. In addition to serving our customers, Leaf Home strives to build a welcoming and inclusive workplace. We are proud to be a certified Great Place to Work® as well as a multi-year recipient of Top Workplaces recognition.

From competitive medical benefits to people-focused committees like the Women’s Committee, Diversity & Inclusion Committee, and Vet Connect, we are dedicated to making Leaf Home a workplace where you can win every day. Come grow your career with us.

Why Leaf Home

• We Win – Being driven every day to win is who we are

• People Powered – Recognized as a top Ohio and U.S. workplace by Great Place to Work®, Energage, and more

• Family Feel with Enterprise-Level Resources – You are important to us, and we’ve built a culture you’ll love

• Support – Inclusion, sustainability, and reliability surround everything we do

• Personal Growth – Dedicated to providing resources and encouragement for employee growth

• Mobility – Locations throughout the U.S. and Canada, with continued expansion

Position Summary

The FP&A Analyst – Marketing will serve as a key partner to the Marketing FP&A function, supporting financial planning, forecasting, and performance analytics across marketing channels. This role will work closely with the Director of Marketing FP&A and cross-functional stakeholders to drive data-driven decision-making, improve marketing efficiency, and enhance financial visibility across the funnel.
This position is highly analytical and execution-oriented, with a strong focus on financial modeling, performance tracking, and continuous process improvement through automation and simplification.

Essential Duties and Responsibilities:

• Support weekly forecasts, monthly pacing, and annual planning (AOP) processes for marketing expenses, lead generation, and volume drivers
• Build and maintain financial models linking marketing investment to volume, revenue, and contribution margin
• Analyze marketing performance across channels (Digital, Offline) utilizing various conversion metrics and contribution margin profitability
• Prepare weekly and monthly reporting packages highlighting trends, variances, and key insights for leadership
• Develop and maintain dashboards to improve visibility into marketing funnel performance and efficient metrics
• Maintain and enhance financial models, ensuring accuracy, scalability, and alignment with evolving business needs
• Identify opportunities to streamline, standardize, and automate reporting and forecasting processes
• Support month-end close activities, including variance analysis between actuals, forecast, and plan
• Conduct deep-dive analyses on marketing performance, channel mix optimization, and investment decisions
• Support business cases for new initiatives, vendor evaluations, and efficiency improvement projects

Experience and Minimum Qualifications:

• Bachelor's degree
• 1-3 years in financial analysis, consulting, strategic/marketing finance, or related field
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

Preferred Knowledge, Skills, Abilities or Certifications:

• Strong quantitative and analytical competency, Excel skills are a must
• Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred
• Experience with Net Suite and Tableau are a plus

Travel Requirements:

No travel required (stationary work location)

Overtime/Additional Hours Requirements:

Additional and non-standard hours may be required (exempt).

Physical Requirements:

Normal Office Environment

Disclaimer

This job description is not meant to be an all-inclusive list of duties, functions, and/or responsibilities of this position. Other related functions and responsibilities may be assigned as required to complete assignments or initiatives. Leaf Home reserves the right to change, add, delete, or modify job functions as necessary based on business necessity. The company or employee has the right to terminate employment at any…