Junior FP&A Analyst

Position Summary

The FP&A Analyst – Marketing will serve as a key partner to the Marketing FP&A function, supporting financial planning, forecasting, and performance analytics across marketing channels. This role will work closely with the Director of Marketing FP&A and cross‑functional stakeholders to drive data‑driven decision‑making, improve marketing efficiency, and enhance financial visibility across the funnel. This position is highly analytical and execution‑oriented, with a strong focus on financial modelling, performance tracking, and continuous process improvement through automation and simplification.

• Support weekly forecasts, monthly pacing, and annual planning (AOP) processes for marketing expenses, lead generation, and volume drivers
• Build and maintain financial models linking marketing investment to volume, revenue, and contribution margin
• Analyze marketing performance across channels (Digital, Offline) utilizing various conversion metrics and contribution margin profitability
• Prepare weekly and monthly reporting packages highlighting trends, variances, and key insights for leadership
• Develop and maintain dashboards to improve visibility into marketing funnel performance and efficient metrics
• Maintain and enhance financial models, ensuring accuracy, scalability, and alignment with evolving business needs
• Identify opportunities to streamline, standardise, and automate reporting and forecasting processes
• Support month‑end close activities, including variance analysis between actuals, forecast, and plan
• Conduct deep‑dive analyses on marketing performance, channel mix optimisation, and investment decisions
• Support business cases for new initiatives, vendor evaluations, and efficiency improvement projects

• Bachelor's degree
• 1–3 years in financial analysis, consulting, strategic/marketing finance, or related field
• Proficiency using Microsoft Office Suite
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)

• Strong quantitative and analytical competency, Excel skills are a must
• Familiarity with marketing metrics (CPL, conversion rates, ROI/ROAS) preferred
• Experience with Net Suite and Tableau is a plus

No travel required (stationary work location).

Additional and non‑standard hours may be required (exempt).

Normal Office Environment.

Leaf Home is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. Employment decisions are made without regard to race, colour, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, genetic information, veteran status, or disability, in accordance with applicable law.