Director - Marketing, Emerging Products

Position: Director On-Location Marketing, Emerging Products

Director On-Location Marketing, Emerging Products

Join to apply for the Director On-Location Marketing, Emerging Products role at Leaf Home
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Leaf Home turns complex home improvement projects into achievements. With over 50% of homeowners worried about the cost and effort of home maintenance, we deliver remarkable, end‑to‑end experiences. Trusted by more than 1 million homeowners across the US and Canada, we are America’s largest direct‑to‑consumer full‑service provider of branded home services and products. Our patented Leaf Filter gutter protection system and other products have earned numerous awards from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and more.

Benefits

• Industry‑best compensation packages
• Fully paid health, dental, and vision insurance
• 401(k) with company match
• Paid time off including paid parental leave
• Individualized career development programs
• On‑demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs (legal, financial planning, counseling)
• Employee discount marketplace
• Employee Resource Groups such as Vet Connect, DEI Committee, Women’s Committee

Position Summary

The Director of On‑Location Marketing, Emerging Products is responsible for developing and executing innovative go‑to‑market strategies that drive brand growth and engagement across new markets and segments. The role leads the planning, budgeting, and performance of on‑location marketing campaigns, ensuring alignment with company objectives and brand standards. The Director partners cross‑functionally with operations, analytics, and local teams to deliver impactful experiences and measurable results while building and mentoring a high‑performing marketing team.

Essential Duties and Responsibilities

• Develop and execute go‑to‑market strategies for emerging markets, defining audiences, positioning, and on‑site experience models.
• Plan, budget, and oversee localized marketing campaigns that align with the overall brand strategy.
• Partner with operations and store/venue leaders to ensure consistent, high‑quality brand execution across all activations.
• Collaborate with analytics teams to define success metrics and measure performance against key objectives.
• Build, mentor, and lead a high‑performing marketing team focused on emerging markets.
• Manage program budgets and allocate investments based on ROI and strategic priorities.

Required

Education and Experience

Bachelor’s degree or a combination of education, training, and experience.

Required Years of Experience

10+ years of progressive marketing experience, including at least 3 years in a leadership role overseeing field, retail, or experiential marketing.

Additional Requirements

• Proven success in developing and executing go‑to‑market strategies for new markets, products, or locations.
• Strong experience collaborating cross‑functionally with operations, analytics, and creative teams to deliver integrated campaigns.
• Demonstrated ability to lead and develop high‑performing teams in a fast‑paced, evolving environment.
• Experience managing marketing budgets and optimizing spend based on performance metrics and ROI.
• Experience in multi‑location or consumer‑facing industries.
• Proficiency using Microsoft Office Suite.
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications

• Experience in the home improvement/construction industry.
• Advanced degree in marketing, business, or a related field.
• Experience launching marketing initiatives for emerging products or new market segments on a national or regional scale.

Key Competencies

• Managing talent.
• Adapting to & managing change.
• Strategic alignment and inspiring others.
• Communicating and building relationships.
• Business acumen and cross‑functional knowledge.
• Achieving results.

Travel Requirements

Up to 50% US and/or Canadian travel required.

Overtime/Additional Hours Requirements

Additional and non‑standard hours may be required (exempt).

Physical Requirements

Standing – Occasionally (11‑33%)

Walking – Occasionally (11‑33%)

Sitting – Constantly (67‑100%)

Driving a car/van/truck –…