Vice President of Marketing
Listed on 2026-03-11
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Management
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Marketing / Advertising / PR
Marketing Manager, Branding Specialist / Ambassador
Visit Huntington Beach (VHB) is seeking a Vice President of Marketing to lead brand strategy, performance-driven marketing, and team development for one of the most iconic destination brands in the world.
Reporting directly to the President & CEO, this senior leader will oversee destination marketing strategy, agency and vendor relationships, digital transformation, and a talented in-house marketing team. The role is central to advancing Surf City USA® as a globally competitive destination while delivering measurable economic impact for hotel partners, the Tourism Business Improvement District (TBID), and the broader community.
This is a pivotal leadership opportunity during a period of momentum and visibility, with immediate priorities including a major website rebuild, execution of the three-year strategic plan, and positioning the destination for LA 2028-related opportunities.
Key Responsibilities- Lead and execute VHB's destination marketing and brand strategy across paid, owned, and earned channels
- Serve as steward of the Surf City USA® brand, ensuring consistency, relevance, and innovation
- Own agency and vendor relationships, ensuring alignment with strategy and ROI discipline
- Oversee a major website rebuild and digital modernization initiative
- Strengthen marketing measurement, research, and performance insights
- Collaborate closely with Sales, Communications, and Tourism Development to support demand generation and need periods
- Mentor, develop, and lead a high performing marketing team of four professionals
Salary: $175000 - $200000 per year
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