Social Media & Community Coordinator

WORK SHIFT:

JOB DESCRIPTION:

The Social Media & Community Coordinator will be responsible for the growth and interaction of our online communities for Facebook, Twitter, Instagram, Tik Tok, and Linked In. The Social Media & Community I Coordinator will act as the voice of the brand when communicating to our respective audiences. Must be comfortable on camera and behind it:
Record quick, authentic social clips and edit them into tight Reels/Tik Toks/Shorts optimized for each platform. Ensure our partners are provided with the most up to date product information and assets to use in-store and online.

• Ensure that all communications are on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content.

• Responsible for leading Social Community efforts via ongoing monitoring, commenting and replying.

• Manage and respond to all communications with followers promptly, fostering a strong community presence.

• Use consistent brand voice while directly engaging with consumers on Cambro's social channels, including Tik Tok, Meta, Instagram, X, You Tube and Linked In.

• Immerses in brand mission, values, and tone to speak consistently from the brand's voice.

• Create and curate engaging, timely content for multiple social platforms, including photos, videos and GIFs.

• Ability to recognize opportunities for engaging content based on interactions with specific audiences.

• Guarantee community engagement activities support overall brand goals and objectives.

• Identify and execute fan gifting opportunities aka "Surprise and Delight."

• Source new social influencer and content creator opportunities.

• Find ways to engage ambassadors and build hype around the overall brand.

• Leads fulfillment/shipping and tracking of influencer and social fan giveaway packages.

• Supports Digital Communication Manager in strategic acquisition efforts, social promotions, contests, brand partnerships and internal communications.

• Create and maintain weekly social media metrics.

• Write product website copy.

• Communicate new product launches to key stakeholders.

• Stay up to date on social media news, trends and forecasting.

• Perform audits on distributor websites to ensure product information is up to date.

• Support internal and external teams with critical and time-sensitive digital asset acquisition requests.

• Manage social media assets on the Digital Asset Manager for internal and external use.

• Excel at taking creative direction, working collaboratively and integrating feedback into your work.

• Maintain reliable and consistent attendance, including being punctual, and dependable in order to meet the needs of the department and the organization.

• Execute each essential duty satisfactorily in order to perform job successfully.

• Follows all safety procedures required in work area, wears PPE as needed, attends all safety meetings, and reports safety issues regarding equipment or unsafe/hazardous conditions.

• Performs effectively as a team member, able to work well with others, open to receive and give feedback, and treats everyone with respect.

• Takes ownership of own work and behavior, accepts accountability for own actions, encourages solutions, and communicates status of work/projects.

• Follow all department quality standards/criteria. Raise concerns and issues to immediate manager.

• Able to understand and demonstrate Cambro company culture, display company core values (Safety, Quality, Respect, and Service).

• Understands department's key performance indicators and contributes to achieve these goals both individually and as a team.

• Other duties as needed or required.

• Knowledge of standard digital design, presentation, and office tools.

• Must be able to work overtime as needed, remain flexible and open to possible schedule changes in order to meet business needs.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree; preferably in…