Sales Development Representative (SDR

About Applied Business Software, Inc.,
Applied Business Software, Inc., (ABS), the maker of The Mortgage Office®, is the industry leader in private lending and loan management technology. Since 1978, our software has powered thousands of lenders, including private money firms, municipalities, CDFIs, Tribal Nations, universities, franchisors, third-party servicers and other non-bank lenders, helping them streamline, automate, and scale their lending operations with confidence.
About The Role
As an Entry Level Sales Development Representative (SDR) at The Mortgage Office, you’ll play a key role in driving growth by identifying and nurturing new business opportunities while mastering the foundations of SaaS sales in the fintech industry. You’ll research, identify, and qualify leads, setting the stage for our Account Executives to close new business and help clients streamline their lending operations with our industry-leading loan servicing software.
We’ll equip you with the tools, technology, and mentorship you need to accelerate your career in software sales. Our ideal candidate has strong communication skills, a solid work ethic, and the persistence and resilience it takes to thrive in outbound sales and business development.
What You ll Do

• Research and identify prospects using Linked In Sales Navigator and Apollo.io
• Craft and manage email campaigns and sequences in Hub Spot CRM that educate and engage prospects
• Conduct high-volume outbound prospecting via phone, email, and social media
• Qualify leads using BANT (Budget, Authority, Need, Timing) methodology
• Schedule meetings and demos for our Sales team
• Maintain accurate and organized records of all activity in Hub Spot CRM
• Stay informed on industry trends, product updates, and competitive positioning
• Collaborate with Sales and Marketing to optimize lead generation strategies

• Experience in cold calling, customer service, or inside sales preferred
• Excellent verbal and written communication skills with the ability to quickly build rapport
• Strong organizational skills and a focused approach to planning and goal achievement
• Quick learner with genuine interest in technology, SaaS, and fintech
• Basic understanding of the private lending industry is a plus, but not required

• Compensation: $70,000.00 base salary + commission
• Comprehensive health, dental, and vision coverage.
• 401(k) with company funded match.
• Mission-driven company with a 45+ year legacy and industry-leading products trusted by thousands of lenders.
• Collaborative, supportive team known for long tenure, deep expertise, and a culture built on trust and integrity.
• Help modernize and evolve the leading platform in private lending technology.
• Beautiful Huntington Beach office with a tight-knit culture.
• Competitive compensation and room for professional growth.
• Performance-based bonuses.
• Generous PTO.
• Modern workspace with on-site amenities.
• Awesome company Christmas party.