Sales Manager

Reports To: President/CEO

Status: Full Time;
Exempt

Location: On-site;
Huntington, WV

The Sales Manager is responsible for maintaining current business and generating new business by promoting the destination as a premier location for leisure travel, meetings, conventions, sporting events, group tours, reunions, and other organized travel. The position plays a critical role in driving visitation, increasing destination awareness, and strengthening the local tourism economy.

• Prospect for and develop new business with meeting planners, sports organizations, tour operators, associations, businesses, and other qualified leads.
• Maintain relationships with current and prospective clients and partners throughout the sales cycle.
• Respond to RFPs and develop proposals, presentations, bid materials, itineraries, and destination information.
• Coordinate with hotels, venues, attractions, restaurants, sports facilities, and other partners to develop competitive bids and packages.
• Conduct sales calls, presentations, site inspections, and familiarization tours.
• Follow up with prospects and clients to secure business and encourage repeat visitation.
• Represent the CVB at relevant trade shows, conferences, sales missions, networking events, and community functions.
• Maintain strong relationships with local tourism partners, municipalities, sports organizations, and industry groups.
• Maintain current knowledge of area hotels, meeting facilities, attractions, restaurants, sports facilities, events, and other destination assets.
• Track leads, contacts, proposals, bookings, room nights, attendance, and other appropriate sales metrics in the organization's CRM/database.
• Prepare regular sales reports and monitor progress toward established goals.
• Assist with group arrivals, hospitality activities, registration, special events, and other needs when applicable.
• Collaborate with President/CEO and outside agencies to ensure sales efforts and destination messaging are aligned.
• Stay current on tourism, hospitality, meetings, sports, group travel, and destination sales trends.
• Perform other duties as assigned.

• Bachelor's degree in business, marketing, hospitality, tourism, communications or related field, or equivalent combination of education, training, and experience.
• Excellent verbal and written communication and presentation skills.
• Ability to manage multiple prospects, projects, and deadlines independently.
• Must work cooperatively and maintain positive relationships with diverse groups of people.
• Strong sales, prospecting, networking, negotiation, and relationship-management skills.
• Strong customer service skills, organization, attention to detail, and follow-through.
• Working knowledge of hospitality, tourism, meetings, conventions, sports, or group travel.
• Proficiency with standard office technology like Microsoft 365 and Google programs, CRM/database systems, email, and presentation software.
• Ability to travel, including overnight travel, and work evenings/weekends when required.
• Basic math skills and reasoning abilities.
• Valid driver's license and reliable transportation for business-related travel.

Success in this role is demonstrated through consistent progress toward organizational sales goals, effective management of business opportunities, and positive contributions to destination growth. Performance expectations may include:

• Achieving established sales objectives and contributing to increased visitation, bookings, and tourism-related economic impact.
• Maintaining a proactive sales approach that supports a strong pipeline of qualified business opportunities.
• Demonstrating effective stewardship of client, partner, and community relationships.
• Providing accurate and timely reporting, documentation, and insights to support decision-making and strategic planning.
• Representing the CVB and destination in a manner that reflects professionalism, credibility, and alignment with organizational goals.
• Continuously identifying opportunities to improve sales strategies, enhance client experiences, and support the overall success of the destination.

The Sales Manager works primarily in a professional office environment with standard office equipment such as computers, phones, copiers, and filing cabinets with moderate noise levels and adequate lighting. This role requires participation in trade shows, conferences, community events, and other…