Marketing Ops Manager

Company Overview

FOCUS provides cloud‑based, core administration solutions (FOCUS Tech) and services (FOCUS Insurance Services) for P&C insurance companies and MGAs. Using decades of industry experience, FOCUS is taking the risk out of insurtech for small, mid‑size, and growth‑focused insurance organizations.

When you join FOCUS, you immediately become one of our most valued components – and we’re committed to investing in you. That means you can look beyond the paycheck and excellent benefits to an environment that will help you grow and achieve your professional goals through development and advancement opportunities and the support of our outstanding leaders and teammates.

A data‑driven, systems‑savvy Marketing Operations Manager to own our automation, reporting, and lead management. You’ll ensure our marketing tech stack runs seamlessly, our data is actionable, and every campaign is measured for real impact. Make our marketing engine smarter, faster, and more measurable.

• Run the systems: Own marketing automation (Hub Spot/Marketo), manage CRM integrations (Salesforce, Hub Spot CRM), and oversee list hygiene and segmentation.
• Optimize the funnel: Build and refine lead scoring, routing, and nurture workflows that boost conversion from prospect to pipeline.
• Power reporting: Build dashboards for lead flow, campaign attribution, channel ROI, and pipeline influence. Deliver data and insights to Sales and Marketing leaders.
• Govern data: Enforce naming conventions, UTM tracking, and data cleanup for trusted reporting.
• Collaborate: Partner cross‑functionally with Marketing, Revenue Ops, and Sales so everyone’s working from a single source of truth.

• 4–8 years in Marketing Ops or Rev Ops (B2B SaaS/tech preferred).
• Deep hands‑on knowledge of Hub Spot or Marketo and CRM systems.
• Strong analytical skills—can build dashboards and translate funnel data into actionable insights.
• Familiarity with lead scoring, UTM frameworks, and API‑based integrations.
• Own and manage Hub Spot, including the execution and optimization of marketing campaigns.
• Pull, analyze, and report on key marketing and sales performance metrics.
• Manage the company’s Linked In pages, including monitoring and responding to inbound inquiries.
• Maintain and enhance the organization’s overall Linked In presence and brand consistency.
• Develop and refine presentations using PowerPoint; build and manage data sets in Excel.
• Support event and tradeshow planning, coordination, and logistics.

• Bachelor’s degree in marketing, business, analytics, or related field.
• Certifications in Hub Spot, Salesforce, Google Analytics.
• Exceptional presentation and deck‑creation skills.

• Our CRM and marketing automation are seamlessly integrated.
• Leads are routed and followed up in a timely manner.
• Capability to juggle multiple projects and prioritize competing demands effectively.
• Every campaign and channel is measured, and reporting is trusted.
• Data is clean, organized, and always actionable.
• Rev Ops, Sales, and Marketing are fully aligned on definitions and handoffs.

The FOCUS Difference:

• Medical, Dental, Vision, Life, Pet;
  Flexible Spending Account
• Competitive Salaries
• 401K Match
• Work-Life Balance:
  Personal Days, PTO Days, 12 Paid Holidays, Two Paid Days for Volunteer Service, Paid Parental Leave
• Short and Long-Term Disability
• Employee Support Programs, Including Mental Health
• Tuition Reimbursement
• Matching Charitable Gift Program
• Lucrative Referral Program
• Commuter Benefits
• Flexibility:
  Remote and Hybrid Opportunities Available

This position is not able to be performed in California, Colorado, New York or Washington.

Team Focus Insurance Group is an equal opportunity employer that does not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, marital status, or any other protected characteristic. Our hiring practices ensure that all qualified applicants receive fair consideration without regard to these characteristics.

Team Focus Insurance Group is committed to creating an inclusive and accessible workplace for all candidates, including those with disabilities. We are dedicated to ensuring equal employment opportunities and providing reasonable accommodations to qualified individuals with disabilities. If you require reasonable accommodations to participate in the application or interview process, please contact our HR department at  We will work with you to provide the necessary accommodations to ensure your full participation in our hiring process.

Note to applicant:
It is unlawful in Massachusetts and Maryland to require or administer a lie detector test as a condition of employment or continued employment. Please know that our company does not use lie detector tests in our hiring process.