Senior Digital Marketing Data Analyst; Hybrid

The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for  and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes.

This flex office/home role requires working a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110. The position reports to the Senior Manager, Marketing. Candidates requiring current or future sponsorship will not be considered.

• Serve as a subject‑matter expert in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
• Analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
• Collaborate with business partners to develop and deliver key performance analysis and reporting.
• Own and optimize the measurement framework for , ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
• Ensure analysis and reporting accuracy and integrity, explain performance drivers and provide insights into performance trends.
• Collaborate cross‑functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
• Develop, test, and deploy automated reporting solutions and decision analytics to replace manual business processes.

• Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
• Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
• Previous experience using web and digital analytics to evaluate online sales performance and inform revenue‑driving optimization.
• Excellent communication and collaboration skills to work effectively with cross‑functional teams, including IT, marketing, and product management.
• Tableau experience.

Up to 10% travel may be required.

All employees participate in New Employee Orientation during their first week. The orientation is held in person at Madison, WI Headquarters or other AmFam core locations and may be delivered virtually as necessary. Offers are contingent on background checks and the signing of a non‑disclosure agreement.

Amfam offers comprehensive medical, dental, vision, and wellbeing benefits. Additional benefits include a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays, and a paid time off program (23 days accrued annually for full‑time employees). A student loan repayment program and paid‑family leave are also available. Interns and contingent workers are not eligible for full BENEFITS.

We are an equal opportunity employer. We comply with all applicable federal, state, and local laws pertaining to non‑discrimination, non‑harassment, and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable law. If a reasonable accommodation is needed, please email