Director, Digital Operations, Merchandising & Marketing

SUMMARY:

The Director of Digital Operations, Merchandising & Marketing is responsible for maximizing the performance, growth, and operational excellence of Motion's digital business. This role owns day-to-day commercial performance across digital channels, ensuring customers can efficiently discover, evaluate, and purchase products while driving revenue growth, conversion, customer retention, and operational reliability. The role leads Digital Operations, Merchandising, Analytics, and Digital Marketing functions supporting Motion's commerce platforms across North America.

Responsibilities span product discovery, search, navigation, digital merchandising, catalog performance, demand generation, lifecycle marketing, site operations, and performance analytics. Working closely with Product Management, Customer Success, Technology, Sales, and Operations, this leader ensures the digital channel consistently delivers exceptional customer experiences and measurable business results. The Director of Digital Operations oversees a large-scale digital business with accountability for revenue growth, operational performance, customer engagement, and marketing effectiveness.

You must be eligible to work in the US without Visa Sponsorship JOB DUTIES Owns day-to-day performance of Motion's digital business, with accountability for revenue growth, conversion, customer engagement, and operational excellence.

Establishes operating rhythms, dashboards, and performance reviews that provide visibility into digital business health and key performance indicators.

Monitors and optimizes critical customer journeys, identifying opportunities to improve conversion, reduce friction, and increase customer satisfaction.

Ensures operational readiness for platform releases, promotions, seasonal events, and major business initiatives.

Oversees site operations and the ongoing management of business-critical capabilities including pricing, promotions, compliance requirements, account management, and other operational processes required to run the digital business effectively.

Leads digital merchandising strategy and execution across Motion's product portfolio.

Owns product discovery experiences including search, browse, navigation, category management, filtering, and product recommendation capabilities.

Manages search relevance, synonym libraries, taxonomy structures, category hierarchies, and browse experiences to improve findability and conversion.

Establishes digital shelf standards that ensure products meet content, attribute, image, and merchandising requirements.

Partners with suppliers and internal stakeholders to improve product content quality, completeness, and customer decision-support information.

Optimizes product placement, category strategies, featured assortments, cross-sell recommendations, substitute products, and promotional merchandising programs.

Monitors merchandising performance and continuously improve search success, browse engagement, conversion, and average order value.

Partners with enterprise product data and PIM teams to improve catalog quality, product enrichment, and digital readiness across the assortment.

Leads digital analytics, business intelligence, and performance reporting for the eCommerce channel.

Develops and maintains executive dashboards, KPI reporting, funnel analytics, and performance scorecards.

Analyzes customer behavior, traffic patterns, conversion trends, retention performance, and revenue drivers to identify growth opportunities.

Manages digital experience analytics capabilities including journey analysis, session replay, heatmaps, friction analysis, and behavioral insights.

Delivers actionable recommendations that improve customer experience, merchandising effectiveness, marketing performance, and business outcomes.

Develops and executes digital marketing strategies that drive customer acquisition, engagement, retention, and revenue growth.

Directs investments across SEO, AI search optimization, paid search, paid social, display, retargeting, email marketing, and emerging digital channels.

Leads digital lifecycle marketing programs designed to increase onboarding, engagement, retention, reactivation, and customer lifetime value.

Executes digital segmentation, personalization, and audience targeting strategies that improve relevance and campaign performance.

Partners with Sales, Product Management, Technology, Marketing, and Customer Success teams to align digital programs with business priorities and customer needs, and to measure adoption, identify friction points and quantify overall business impact.

Partner with Technology and Marketing teams to maximize the value of the Customer Relationship Management (CRM) and Customer Data Platform (CDP) to enable audience segmentation, personalization, lifecycle marketing, automation, and data-driven campaign optimization.

Measures and optimizes digital marketing effectiveness through attribution modeling, performance analytics, and return-on-investment analysis.

Builds and…