Sales Development Representative; SDR​/Setter

Title:
Sales Development Representative (SDR/Setter)

Location:
Huntsville, AL - In-office, Monday-Friday, 8:00 AM - 5:00 PM CST

Salary: $42k Base Salary + Uncapped Commission (OTE $70k)

MAD Security is seeking a highly motivated Sales Development Representative (SDR/Setter) to be the first line of engagement with potential customers. This role is focused on qualifying leads, conducting outbound prospecting, and securing meetings for our Account Executive team - not closing deals. SDRs serve as the connection between Marketing and Sales, building a predictable pipeline and helping MAD Security scale.

We are building a leadership factory. Meaning - we are looking for reps to come in and prove themselves, develop skills, and move fast in their career. We aim to promote only from within. You have to prove you can set, before you can close. And once you do (and become a top rep) we are looking to develop you further.

We believe in high standards, hard work, and helping others win. If that resonates, you'll feel at home here.

• You are a top performing team member at your company
• You are extremely hard working
• You are looking for growth
• You have business acumen

• Conduct targeted outreach via phone and CRM automation to prospective clients.
• Use our parallel dialer and CRM sequences to manage high-volume activity efficiently and smartly.
• Qualify both inbound and outbound leads according to our ideal customer profile and criteria.
• Set and schedule qualified meetings for Account Executives with context from engagement.
• Maintain accurate CRM records and follow‑up tasks, supporting pipeline health and forecasting.
• Participate in ongoing skills development and coaching to refine your approach.

• Meetings set per month
• Meetings attended by prospects
• Quality of leads qualified (internal feedback)
• Engagement conversion rates – not just raw activity numbers

This ensures that your work directly fuels MAD Security’s sales goals and builds sustainable pipeline growth.

• High work ethic (Monday-Friday)
• Follow our proven sales process
• Train with your coach daily
• 5+ hours of dialing per day
• Manage your pipeline & follow up properly
• Admin work for data collection
• Be a team player

• 12 sets per week
• 70% show rate
• 12 qualified opportunities per month

• 6mo+ experience in an SDR/BDR role OR general sales
• Self‑sufficient and able to properly manage one's own time
• Open to learning new processes in sales
• Exceptional over the phone (this is a requirement)
• Excellent communication skills

• A professional, structured SDR program designed to develop career sales talent
• Clear performance metrics and feedback loops
• Ongoing coaching and learning opportunities
• A culture that values respect, collaboration, and results

• Our closers make $150-$200k+, top performing setters are eligible for promotion.

At MAD Security, we champion growth from within. High performers typically follow a path like: SDR → Account Executive → Senior Account Executive. This progression supports those who excel at lead generation and are eager to deepen their consultative sales skills over time.

EOE