Business Development Representative

Job Details Level: Experienced

Job Location:

Meridian Street - Huntsville, AL 35811

Job Shift: Day Shift Role Summary

The Business Development Representative is responsible for identifying, developing, and qualifying new business opportunities that expand Wilson Lumber Company's market presence and support profitable sales growth.

This role leads business development efforts across North Alabama while also developing Commercial and Multifamily opportunities throughout the Southeast. The Business Development Representative is expected to actively build relationships with prospective customers, contractors, developers, general contractors, architects, property owners, and other key industry partners who can create meaningful sales opportunities for Wilson Lumber.

This is a field-focused, growth-oriented position. Success requires disciplined prospecting, strong market coverage, effective relationship development, consistent CRM execution, and the ability to move prospects from initial contact to qualified opportunities and first-order wins.

The Business Development Representative works closely with Sales Management, Account Managers, Outside Sales, Multifamily Sales, Estimating, Installed Sales, and other Wilson Lumber divisions to ensure opportunities are properly qualified, pursued, and transitioned.

The Business Development Representative is based in Huntsville, Alabama, and is responsible for driving new business development throughout North Alabama, while also identifying and developing Commercial and Multifamily opportunities across the Southeast. The role builds Wilson Lumber’s market presence by targeting high-potential accounts and projects, developing relationships with key decision-makers, and creating sustainable, profitable sales opportunities that align with Wilson Lumber’s capabilities and growth strategy.

Regular field travel is required throughout North Alabama, with additional regional travel throughout the Southeast based on targeted accounts, projects, and market opportunities.

Responsibilities expected of this position include, but are not limited to, the following:

• Lead proactive business development and prospecting efforts throughout North Alabama.
• Identify and pursue Commercial and Multifamily opportunities throughout the Southeast.
• Build and continuously maintain a prioritized target-account and target-project pipeline.
• Research markets, projects, companies, and decision-makers to identify opportunities that align with Wilson Lumber's capabilities.
• Develop relationships with builders, contractors, developers, general contractors, property owners, architects, designers, purchasing teams, and other industry influencers.
• Schedule and conduct prospect meetings, jobsite visits, project discussions, discovery meetings, and other field activities.
• Maintain consistent market presence through industry associations, networking opportunities, customer events, and strategic partnerships.

• Qualify prospective customers and projects based on revenue potential, product fit, geography, timing, decision-making process, competitive position, and overall strategic value.
• Identify opportunities to grow Wilson Lumber sales while creating pull-through opportunities for the Company's vertically integrated products and services.
• Develop a clear understanding of each prospect's business, purchasing process, project pipeline, challenges, and decision criteria.
• Work with Sales Management and the appropriate sales team members to establish pursuit strategies for high-value accounts and projects.
• Coordinate with Multifamily Sales, Estimating, Installed Sales, Account Managers, Outside Sales, and other departments when opportunities require additional expertise or resources.
• Support opportunities through initial discovery, qualification, quoting, relationship development, and first-order conversion.
• Ensure qualified opportunities are transitioned effectively to the appropriate salesperson or team for long-term account management.

• Develop relationships with Commercial and Multifamily decision-makers throughout the Southeast.
• Monitor the market for upcoming projects and identify opportunities early enough for Wilson Lumber to influence specifications, product selection, bidding, and purchasing decisions.
• Build relationships at multiple levels within targeted organizations rather than relying on a single point of…