Admissions Counselor

Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas, which provides a balance between a peaceful, natural setting and proximity to urban amenities. With a student population of over 21,000, SHSU offers a vibrant and dynamic community. SHSU has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas and just an hour drive north of Houston, Huntsville provides area residents with a sense of community and belonging.

SHSU offers compelling options for individuals seeking a fulfilling and impactful career including a superior benefit package , competitive salaries and a flexible work environment fostering work/life balance. SHSU offers programs that support a healthy work-life balance, contributing to employee well-being and job satisfaction, as well as, professional development opportunities with our educational assistance and dependent assistance programs.

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.

Requisition S Title Admissions Counselor FLSA status Exempt Hiring Salary This position is a pay grade
6. Please see Pay Grade Table at:
https://pa-hrsuit Occupational Category Professional Department Admissions Recruitment Division Division of Enrollment Open Date 09/23/2026 Open Until Filled Yes Educational and Experience Requirement Bachelor’s degree in a related field. No experience required. Experience in admissions, student recruitment, enrollment services, student affairs, sales, marketing, or a related area is preferred. A combination of education, experience, and training that would produce the required knowledge and abilities could be considered.

Nature & Purpose of Position Responsible for translating the goals and values of the University to all categories of prospective students. Serves as an on-campus representative of Sam Houston State University responsible for recruiting and guiding prospective students from initial inquiry through enrollment. Engages in outreach, relationship building, and data-informed recruitment strategies to support University enrollment goals. Develops relationships with students, families, schools, counselors, and community partners while providing individualized support throughout the admissions and enrollment process.

• Develops and implements recruitment strategies in support of University enrollment goals.
• Recruits prospective students through high school visits, community college visits, college fairs, campus visits, classroom presentations, community events, individual appointments, and virtual engagement opportunities.
• Builds and maintains relationships with school administrators, counselors, teachers, community college personnel, community-based organizations, alumni, and other recruitment partners.
• Provides prospective students and families with information regarding admission requirements, application procedures, academic programs, scholarships, financial aid, orientation, housing, student life, and enrollment processes.
• Reviews undergraduate applications and makes admission decisions in accordance with University policies and procedures.
• Communicates proactively with prospective and admitted students through telephone calls, email, text messaging, presentations, and CRM communication campaigns.
• Conducts individual and group appointments to assist students and families in understanding admission requirements and completing enrollment steps.
• Maintains accurate records of student interactions, recruitment activities, travel, and event outcomes within the University’s CRM and other enrollment systems.
• Monitors recruitment activity, application progression, enrollment funnel performance, and other key performance indicators and recommends adjustments to recruitment strategies as needed.
• Assists with planning and implementing recruitment and yield programs, including admitted student events, counselor programs, campus visit programs, Preview Days, Saturday@Sam, and other admissions initiatives.
• Collaborates with academic colleges and campus departments to support recruitment, yield, and enrollment goals.
• Supports assigned recruitment territories, populations, programs, and strategic enrollment initiatives based on University priorities and operational needs.
• Provides…