Marketing Strategist

Position Summary

When you work at Daktronics, you’ll be part of something amazing. We design, engineer, manufacture, and support bold, eye-catching digital LED display technology and audio systems.

Our products bring excitement to professional, college, and high school games. They attract customers for businesses around the world, and even provide direction for people as they travel, work, and play.

As part of the Daktronics team, you’ll have interesting, impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits – and the people are second to none.

Our Transportation Market sells, installs, and services thousands of indoor and outdoor digital displays for roadways, parking, public transport, airport facilities, and government control rooms. Our technology provides alerts and information to keep citizens informed and safe, helps them navigate on roadways and terminals, and delivers crucial information in realtime.

What will the work look like for me?

We are currently seeking a Marketing Strategist for our Transportation Business Segment.

The Marketing Strategist offers the opportunity to work collaboratively with market development, sales, and marketing teams to develop and execute marketing initiatives that support pipeline growth and drive orders for our Transportation business segment.

You will plan and execute segment-specific marketing campaigns, prioritize marketing activities based on business impact, and ensure alignment between marketing efforts and sales priorities. You will partner closely with the Transportation market segment leader to align marketing strategies with business priorities. The strategist brings marketing expertise to help shape initiatives, prioritize efforts, and drive measurable results.

Marketing Strategy & Campaign Execution

• Develop and execute marketing strategies aligned to Transportation segment business goals.
• Plan and manage integrated marketing campaigns, including messaging, targeting, channels, and timing.
• Identify gaps in sales enablement and develop tools aligned to the customer buying journey.
• Support go-to-market strategies for new products, solutions, and initiatives.
• Prioritize marketing initiatives based on business impact, timing, and available resources.
• Build alignment across stakeholders on key marketing initiatives.

Demand Generation & Customer Engagement

• Support and execute digital marketing initiatives, including web, email, social, and paid media.
• Identify and implement effective ways to reach and engage target audiences.
• Develop an understanding of customer segments, personas, and decision-making processes.
• Conduct and apply customer and market research to improve marketing effectiveness.
• Support programs that improve lead generation, engagement, and conversion.

Customer & Market Insight

• Develop a strong understanding of the Transportation market, including customers, competitors, and trends.
• Gather and share market intelligence to inform marketing and sales strategies.
• Support refinement of segment positioning and messaging based on insights.

Operational Excellence

• Lead and manage marketing initiatives from concept through execution.
• Track and manage marketing budgets aligned to segment priorities.
• Use marketing tools (project management, CRM, DAM) to plan, execute, and track work.
• Ensure alignment with Daktronics brand standards and marketing processes.
• Continuously learn and apply evolving marketing and industry best practices.

Reporting & Planning

• Track and report on campaign performance and key marketing metrics.
• Align marketing efforts to sales priorities and contribute to pipeline visibility.
• Provide insights and recommendations to improve marketing effectiveness.
• Support annual and quarterly planning and budgeting processes.

Cross-Functional Collaboration

• Partner with Market Managers on campaign strategy, execution, and performance evaluation.
• Collaborate with Convention Coordinators to align trade shows and events with broader marketing strategy.
• Work with Marketing Supervisor to coordinate timelines, resources, and budgets.
• Partner with Product Management to support product…