Retail Assistant Store Manager - Front Operations

Job Summary

The Retail Assistant Store Manager – Front Operations is responsible for delivering consistently high-quality shopper experience by ensuring a clean, organized, well merchandised, and welcoming store environment.

This role provides hands‑on leadership of all customer‑facing store operations, including point of sale, sales floor standards, merchandising presentation, cash control, and overall store readiness, while driving efficient workflows in support of Goodwill’s mission of Changing Lives through Education, Training, and Employment.

Through active, on‑floor leadership, this role sets the standard during daily operations and peak business hours by reinforcing expectations for cleanliness, full and shop‑ready merchandising, friendly service, safe operations, and efficient front‑end execution.

All efforts are focused on creating a store that is visually appealing, easy to shop, and consistently ready to serve customers, with the shopper experience as the primary outcome of all daily activities, guided by our mission of Changing Lives through Education, Training, and Employment and grounded in teamwork, respect, uprightness, and empowerment.

Oversee daily front‑end operations to ensure a clean, neat, organized, and welcoming sales floor that delivers a consistently high‑quality shopper experience.

Ensure the sales floor is always full, shop‑ready, and visually appealing through strong merchandising execution, timely replenishment, and recovery standards.

Maintain ownership of sales floor presentation, including signage, price‑accuracy, fixtures, and product placement that make the store easy and enjoyable to shop.

Reinforce expectations for cleanliness, organization, and safety across all customer‑facing areas, including registers, aisles, fitting rooms, restrooms and checkout zones.

Ensure the store puts out the right items at the right price at the right time through accurate pricing, rotation, and presentation.

Align front‑end readiness with sales trends, peak traffic patterns, and promotional activity to drive conversion and shopper satisfaction.

Deliver friendly, efficient, and respectful customer service by modeling strong engagement and coaching front‑end teams on service behaviors.

Plan, schedule, assign, and direct front‑end team activities, adjusting as needed to achieve sales, service, labor efficiency, and profit objectives.

Lead daily front‑end huddles to review sales performance, shopper experience priorities, staffing coverage, and operational readiness.

Hold the team accountable to key front‑end performance indicators, including sales, conversion, average transaction value, service standards, cleanliness, merchandising execution, and recovery.

Maintain accurate reporting and ensure front‑end performance metrics are visible, understood, and actionable by the team.

Drive operational excellence by quickly identifying performance gaps and leading corrective actions and continuous improvement efforts.

Ensure store performance meets financial targets and key metrics aligned with annual and quarterly operating plans.

Reinforce expectations through consistent follow‑up, real‑time coaching, recognition, and accountability.

Directly supervise, coach, and develop front‑end team members and Leads.

Conduct training, performance feedback, corrective action, and development planning in alignment with HR policies.

Build a positive, inclusive team culture that fosters accountability, engagement, and retention.

Support cross‑training to ensure operational coverage and business continuity.

Ensure adherence to all company policies, procedures, safety guidelines, and operational standards across front‑end and customer‑facing areas.

Monitor front‑end execution to ensure accuracy and compliance related to POS operations, pricing integrity, cash handling, and customer transactions.

Reinforce safe and compliant practices at registers, fitting rooms, aisles, and checkout areas to protect customers, team members, and assets.

Support loss…