Director of Growth Marketing & Brand Engagement

Location
:
Hurst, Texas (Hybrid – hybrid/on-site)
Reports to
:
Executive Director/CEO |
Leads
: 4 direct reports

This is an exciting time to join American Mensa. We believe intelligence has the power to solve problems, expand possibilities, and improve the world around us. Through programs, events, communications, and outreach, we connect bright minds—and help support learning, research, and broader understanding of giftedness.

American Mensa is a high-IQ society open to individuals who score in the top 2% on an accepted intelligence test—offering intellectual, social, and community opportunities. As the largest national Mensa organization operating under Mensa International, Ltd., we bring together a community united by curiosity, lifelong learning, and a shared belief that intellectual potential should be cultivated.

The Director of Growth Marketing & Brand Engagement is the organization’s primary driver of scalable lead generation, brand awareness, audience engagement, and revenue growth
. You’ll lead both strategy and execution to deliver qualified leads into the membership pipeline, strengthen engagement through clear and consistent communication, and elevate the Mensa brand through compelling storytelling and innovative marketing. You’ll also partner with the Mensa Foundation through a shared services model to support engagement through giving. (The Foundation is a philanthropic 501(c)(3) founded in 1971 by members of American Mensa and is dedicated to fostering excellence in human intelligence through education, research, and recognition programs.)

A key priority of this role is expanding awareness of Mensa’s gifted youth initiatives—helping parents, educators, schools, and communities recognize and nurture gifted potential.

• Design and execute a scalable, multi-channel digital strategy focused on generating qualified leads into the membership pipeline.
• Develop and manage paid digital advertising (search, social, display) optimized for cost-per-lead and conversion.
• Build and maintain automated lead-nurturing workflows in partnership with the Director of Information Systems.
• Identify and activate new lead sources (e.g., SEO/SEM, content marketing, partnerships, community outreach, niche advertising).
• Track, analyze, and report qualified leads by source; continuously optimize for volume and quality.
• Collaborate with Membership & Connection to align marketing leads with conversion and onboarding strategies.

• Serve as the organization’s brand steward—owning the brand voice, visual identity, and messaging across channels.
• Develop and enforce brand guidelines in conjunction with the art director; ensure consistency across digital, print, events, and partner materials.
• Build and evolve a compelling organizational narrative for prospective members, gifted youth, partners, and the public.
• Lead brand activation initiatives to increase awareness of and affinity for Mensa.
• Advise the Executive Director and Board on positioning, trends, and audience insights.

• Lead strategy and execution across digital platforms including Linked In, Facebook, Instagram, X/Twitter, You Tube, and emerging channels.
• Develop and manage a content calendar aligned with campaigns, events, and membership milestones.
• Oversee website strategy, content architecture, SEO, and user experience as lead-gen and engagement tools.
• Lead email marketing strategy (segmentation, automation, A/B testing, optimization).
• Manage paid social/digital strategy, vendors, and budgets.

• Oversee and advise on marketing strategy and execution for the Mensa Store, licensing, and publications—driving efficiency, performance, and ROI.
• Develop integrated campaigns connecting brand awareness to store/licensing goals.
• Identify opportunities to optimize merchandise offerings, licensing/co-branding partnerships, and contractor relationships.

• Lead development of key communications (newsletters, annual reports, press releases, member publications).
• Manage media and public relations…