Senior Manager - Admissions and Financial Aid; AFA

Position: Senior Manager - Admissions and Financial Aid (AFA)
Job Purpose
As the Senior Manager of AFA, you will play a pivotal role in shaping the strategic direction and operational excellence of our AMP programmes. This leadership position demands a seasoned professional with a proven track record in revenue generation, engagement with research centers, comprehensive planning and budgeting, a vision for developing B2C vertical, improving lead to enrolment conversions, and active involvement in Salesforce CRM implementations / improvements and digital transformation initiatives.

Key Responsibilities:

Strategic Revenue Growth:
Devise and execute comprehensive business development strategies to drive sustainable revenue growth for B2C segment.
Conduct thorough market analyses, assess competitive landscapes, and implement effective pricing and promotional strategies for diverse client bases.
Engagement with Research Centers:
Engage with internal research centers and collaborate for any changes on the design of the curriculum of the AMP portfolio.
Work closely with the research centers for arranging training sessions for business development and admission teams.
Strategic Planning Excellence:
Develop and execute a visionary strategic plan for the AMP Division, seamlessly aligning with overarching organizational objectives.
Integrate comprehensive planning for short and long-term goals, encompassing financial, programmatic, and customer-centric aspects for B2B and B2C initiatives.
Budgetary Maestro:
Develop and meticulously manage budgets for the division, ensuring judicious allocation of resources and unwavering adherence to financial objectives for B2C realms.
Collaborate with relevant stakeholders to create comprehensive annual budgets, closely monitoring and adjusting allocations as needed.
Annual Planning:
Spearhead the annual planning process, working closely with key stakeholders to define strategic priorities, financial goals, and programmatic objectives for B2C segments.
Align annual plans with the broader organizational strategy, ensuring a cohesive and synchronized approach to business development.
Financial Forecasting:
Utilize financial forecasting techniques to project future revenues, expenses for B2C engagements.
Provide timely and accurate financial reports to inform decision-making and ensure alignment with annual plans.
Conversion Optimization:
Implement strategies to improve conversions from lead to enrollment for B2C channels through dedicated digital marketing efforts.
Analyze data and lead initiatives to enhance the enrollment process, ensuring a seamless and compelling journey for prospective participants.
Salesforce CRM and Digital Transformation:
Actively participate in the implementation and utilization of Salesforce CRM for effective lead management, customer relationship building, and data-driven decision-making.
Lead digital transformation initiatives, leveraging technology to enhance operational efficiency, streamline processes, and elevate the overall participant experience.

Job Specification
Knowledge / Education
Graduation / MBA
Specific Skills
Understanding market & environment, Strategy planning, Negotiation, Facilitation & research, Revenue Generation, Relationship management, Business unit management,
Marketing, Sales/Business Development, Team management, Leadership, Cross functional collaboration.

Desirable Experience
12 + years

Job Interface/Relationships:
Internal

Finance
Custom Programme Team
Programme Management Team
Marketing & Communications
Centers of Excellence
Management Group
Internal Faculty

External
Clients
Alliance Partners
Executive Education Alumni
Industry Associations
External Faculty
Learning Forums

Key Responsibilities and % Time Spent
Prospecting and Lead Nurturing - 30%
Sale Pipeline Management - 20%
Sales Presentations and demos - 15%
Stake Holder Management - 15%
Reporting and Analysis - 15%
Continuous Learning & Process Improvement - 5%
Total Time Spent on All Responsibilities - 100%