Marketing and Co-Op Specialist - Non-Remote

Description

This role is on-site at the Country Supplier Support Center located in Idaho Falls,  Marketing and Co-op Data Analyst will analyze data to support marketing strategies and co-op initiatives, providing actionable insights that drive informed business decisions. This role requires a strong analytical mind, proficiency in data visualization, and experience working with marketing and sales data. The ideal candidate will work closely with the marketing, sales, and co-op teams to gather data, assess program effectiveness, and identify opportunities for growth.

The Marketing and Co-op Data Analyst is responsible for interpreting data trends, creating reports, and contributing to data-driven marketing and co-op strategies.

• Gather and analyze data from various sources, including CRM systems, marketing platforms,sales records, and co-op program data.
• Identify key performance indicators (KPIs) and metrics for marketing campaigns and co-op programs to measure success and optimize performance.
• Perform statistical analyses to understand trends, customer behavior, and the effectiveness of marketing and co-op initiatives.

• Create regular and ad hoc reports that summarize findings, present insights, and recommendation steps for marketing and co-op initiatives.
• Develop data visualizations, dashboards, and presentations to communicate insights to stakeholders in a clear, actionable format.
• Track campaign and co-op program performance over time, highlighting key trends and making recommendations for improvements.

• Collaborate with marketing and co-op teams to support campaign planning and execution by providing insights on target audiences, channel performance, and historical data.
• Identify data-driven opportunities for improving customer engagement, optimizing ad spend, and maximizing ROI.
• Work with the co-op team to evaluate program effectiveness, ensuring alignment with company objectives and recommending adjustments as needed.

• Ensure data accuracy and integrity by regularly auditing datasets, identifying discrepancies, and troubleshooting issues.
• Collaborate with IT and other departments to improve data collection processes and data storage solutions.
• Maintain data documentation, procedures, and best practices to support a streamlined data analysis process.

• Comprehensive knowledge of the products Country Supplier sells.
• Perform daily cleaning – such as, but not limited to, vacuuming, replacing full trashes with new trash bags, and sweeping.
• Other duties assigned as needed.

• Bachelor’s degree in Data Science, Marketing, Business Analytics, or a related field preferred.
• 2+ years of experience in data analysis, preferably within a marketing, sales, or retail environment preferred.
• Strong proficiency in data analysis tools (e.g., Excel, SQL) and experience with data visualization software (e.g., Tableau, Power BI).
• Knowledge of CRM and marketing automation platforms (e.g., Salesforce, Hub Spot) and digital marketing channels.
• Solid understanding of marketing metrics, including conversion rates, customer acquisition cost (CAC), and return on investment (ROI).
• Strong attention to detail, with excellent analytical, organizational, and problem-solving skills.
• Ability to interpret complex data and communicate insights clearly to technical and non-technical stakeholders.
• Familiarity with statistical analysis tools (e.g., R, Python) is a plus.