Social Media Specialist

Description

• Bold:
  Confidently representing the organization.
• Collaborative:
  Recognizing the value of others, allowing the best solution to rise to the top.
• Grit:
  Relentlessly pursuing success despite obstacles.
• Respectful:
  Considering others and their situations while giving them the benefit of doubt.
• Positive Optimism:
  Choosing to be a productive part of the solution.

Our brand is looking for a creative, highly organized Social Media Specialist to own and manage our day-to-day social presence across all platforms. This person will be responsible for social content planning, shooting content, posting, community engagement, social monitoring, and performance reporting. You should be equally strong in trend-based content, storytelling, accuracy, and consistent execution. You understand what makes content convert and how to translate product benefits into scroll-stopping moments.

You understand that social media is not only about posting content, but also about monitoring conversations, responding to engagement, identifying risks, and protecting the brand in real time. You understand that the role is bigger than just social media and develop dynamic content that extends to in branch, digital signage, and long format content to feed our website education hub and You Tube channel.

You work closely with the creative and marketing team to pressure-test ideas, bring trend intelligence and competitive context to the table, and drive the thoughtfulness behind every concept before it reaches the Head of Content. Your value is measured by how sharp, strategically grounded, and culturally relevant the team’s output becomes because of your influence.

• Define and own and execute the full organic social strategy across all platforms — including Linked In, Instagram, Facebook, Tik Tok, You Tube and emerging channels — determining where the organization invests its social presence, what content performs on each platform, and how organic social supports the broader brand and growth objectives.
• Establish and govern social KPIs, performance baselines, and measurement frameworks — including follower growth, engagement rate, share of voice, and contribution to paid media efficiency — holding the channel accountable to defined brand and business outcomes.
• Lead the social channel roadmap, driving capability improvements, content calendar optimization, and emerging format adoption.
• Partner directly with the paid digital media team to develop a holistic approach to paid and organic social.
• Serve as the organization's subject matter expert for organic social, staying ahead of platform algorithm changes, industry developments, and competitive social strategies in the financial services space.
• Contribute directly to enterprise brand strategy, providing strategic perspective on social's role in brand building, audience development, and long-term paid media efficiency.
• Own daily social monitoring and community management across all active platforms, including comments, DMs, tags, mentions, collaboration requests, partner posts, reviews, spam, and third-party content referencing the organization. Respond, route, hide, report, document, or escalating items appropriately and in a timely manner.

• Lead the development and governance of the social content framework, defining voice, tone, format, frequency, and audience targeting standards across all divisions and all active platforms.
• Lead the development of required content that extends beyond social, including but not limited to – educational videos, long format video, corporate and partnership content, digital…