Director of Marketing - and Brand

At Teton Auto Group, we are committed to delivering exceptional customer service while maintaining the highest standards of honesty, integrity, and professionalism. We value teamwork, diligence, and continuous improvement, and strive to create an environment where employees can grow and develop their careers.

• Medical, Dental, and Vision Insurance
• 401(k) plan
• Paid Time Off (Vacation and Sick Leave)
• Employee vehicle purchase program
• Discounts on products and services
• Competitive compensation and benefits
• Long-term job security
• Growth opportunities
• Professional development opportunities
• Paid training
• Opportunities to contribute to meaningful organization initiatives
• Collaborative and supportive work environment

The Director of Growth, Brand & Performance provides strategic leadership for customer acquisition, brand development, marketing performance, and organizational growth across Teton Auto Group.

This is more than a traditional marketing leadership role. The Director is responsible for connecting growth and marketing strategy to measurable business results, partnering with executive leadership, General Managers, Managing Partners, and Human Resources to strengthen dealership performance, customer engagement, community relationships, employer branding, and future expansion.

The Director serves as the strategic owner of Growth, Brand & Performance, establishing direction, managing resources, evaluating ROI, leveraging technology and AI, and driving continuous improvement. The role supports local dealership leadership by providing strategy, creative resources, analytics, tools, coordination, and measurement while respecting local decision-making and community relationships.

• Develop and execute the organization-wide Growth & Brand Strategy.
• Drive customer acquisition, retention, market share, and dealership performance.
• Lead digital, website, sales, service, and customer engagement strategies.
• Identify opportunities for growth, acquisitions, and market expansion.
• Partner with HR on employer branding and recruiting initiatives.

• Maintain consistent brand standards across all dealerships.
• Support community engagement, sponsor ships, events, and public relations.
• Provide creative and strategic resources to local dealership leadership.
• Strengthen the Teton Auto Group brand and employer reputation.

• Establish and monitor KPIs, ROI, lead quality, conversion, and marketing performance.
• Use data and business intelligence to guide strategic decisions.
• Identify opportunities to leverage AI, automation, and emerging technology.
• Drive efficiency, scalability, and continuous improvement.

• Lead and develop the Growth & Brand team.
• Manage agencies, vendors, partnerships, and marketing resources.
• Develop and manage the marketing budget and strategically allocate investments.
• Build consistent processes and promote accountability, innovation, and collaboration.

• Advise executive leadership on growth opportunities and strategic initiatives.
• Provide performance reporting and data-driven recommendations.
• Collaborate with dealership leadership on growth, acquisitions, and long-term planning.

The Director is expected to lead with integrity, accountability, innovation, and fiscal responsibility, model Teton Auto Group’s Principles & Beliefs, champion Kaizen and continuous improvement, and build strong partnerships throughout the organization.

Success is measured by business outcomes—not marketing activity, including customer and sales/service traffic growth, marketing ROI, lead and website conversion, customer acquisition and…