Senior Brand Communication Manager

Melaleuca is a wellness company dedicated to enhancing the lives of customers through high‑quality natural products. The Senior Brand Communications Manager will lead brand communication for assigned Melaleuca brands.

• Lead brand communication strategy:
  Own the messaging and activation strategy for assigned brands, ensuring consistency across campaigns, channels, and member touchpoints.
• Drive member engagement and category growth:
  Develop communication strategies that encourage members to explore additional product categories, increase basket size, and strengthen long‑term loyalty to the Melaleuca shopping experience.
• Lead integrated brand activation:
  Develop and execute campaigns that support product launches, promotions, seasonal initiatives, sampling programs, and member engagement efforts across multiple communication channels.
• Partner with Brand Innovation:
  Collaborate closely with Innovation and Product teams to translate product benefits, scientific claims, and positioning into clear and compelling member communication.
• Guide go‑to‑market communication:
  Lead cross‑functional planning and execution for product launches and campaigns across digital, print, social, video, events, and sales support channels.
• Increase product trial and repeat purchase:
  Create communication strategies that drive sampling, first purchase conversion, cross‑category shopping, and long‑term product adoption.
• Collaborate with the Brand Communications team and Creative partners:
  Provide strategic direction and messaging leadership to ensure communication assets align with brand positioning, business priorities, and member needs.
• Leverage insights and performance data:
  Analyze campaign results, member behavior, and market trends to optimize communication effectiveness and improve activation strategies.
• Support global brand consistency:
  Partner with International Marketing teams to ensure communication strategies can scale effectively across markets while maintaining message integrity.
• Champion the member experience:
  Ensure every communication touchpoint reinforces Melaleuca’s mission, wellness leadership, and differentiated membership‑based shopping club model.
• Team Leadership:
  Manage and mentor a team of communications professionals, including coaching, performance development, and alignment of strategic communication initiatives across the organization.

• Education:
  
  Bachelor’s degree in marketing, Communications, Business, or related field.
• Experience:
  
  5+ years of experience in brand marketing, brand communications, consumer engagement, or integrated marketing within consumer products, wellness, personal care, nutrition, retail, or direct‑to‑consumer environments.
• Strategic communication expertise:
  Strong understanding of brand positioning, campaign development, storytelling, and consumer messaging strategy.
• Brand activation mindset:
  Experience developing integrated campaigns that drive engagement, product trial, repeat purchase, and cross‑category shopping behavior.
• Consumer and member focus:
  Ability to translate consumer insights and product benefits into compelling communication that increases loyalty, share of wallet, and long‑term engagement.
• Cross‑functional leadership:
  Proven ability to collaborate effectively with Creative, Digital, Product Development, Sales, and International teams.
• Analytical strength:
  Ability to evaluate campaign performance and use data‑driven insights to improve communication effectiveness and member engagement outcomes.
• Communication skills:
  Exceptional written, verbal, and presentation skills with the ability to influence across all levels of the organization.
• Adaptability and ownership:
  Comfortable managing multiple priorities in a fast‑paced, highly collaborative environment.
• Passion for purpose:
  Personal alignment with Melaleuca’s mission of enhancing lives through wellness.
• Location:
  
  Willingness to relocate to the global HQ in Idaho Falls,  assistance provided.

• Competitive salary and comprehensive benefits package for full‑time employees, including a longevity bonus.
• On‑site amenities: fitness center, concierge services, and employee restaurant.
• Safe, uncrowded, affordable location in Eastern Idaho with access to world‑class outdoor recreation.