Social Media & Marketing Specialist

Social Media & Marketing Specialist

Location:

Idaho Falls,
Company:
Northstar Summit - Supporting American Pump & Drilling, Cherry Glass & Aluminum, and Advanta Serv

Northstar Summit provides shared leadership, operations, and marketing support for several locally owned service companies in Eastern Idaho and Western Wyoming. Our brands include American Pump & Drilling, Cherry Glass & Aluminum, and Advanta Serv. Each company serves essential industries and takes pride in quality work, strong customer relationships, and community involvement.

We are seeking an in‑house Social Media & Marketing Specialist (part‑time up to full‑time) to help manage and grow the online presence of our brands. This role blends social media strategy, content creation, posting, and graphic design. No agencies please.

This position will work closely with leadership and collaborate with our videographer to create engaging, authentic content that highlights our projects, people, and community.

To support our local brands by creating and managing engaging marketing content that keeps our companies visible, professional, and top of mind within our community.

This includes planning and posting social media content, designing simple graphics, highlighting projects and jobsite work, promoting hiring and seasonal campaigns, collaborating on video content, and helping maintain a consistent brand presence across multiple companies.

• Create and post consistent content across platforms including Facebook, Instagram, Linked In, You Tube Shorts, and Tik Tok
• Post updates and project highlights to Google Business Profiles for each company
• Monitor comments, messages, and engagement across platforms and advance questions to management when needed
• Monitor local community pages where people request services and engage appropriately when opportunities arise
• Maintain a structured content calendar across all brands
• Track basic engagement metrics and identify content that performs well

• Design simple marketing graphics including hiring ads, project highlights, service promotions, and announcements
• Capture or request jobsite photos and videos to showcase active projects, craftsmanship, and team work
• Write captions and posts that reflect the voice and professionalism of our brands
• Collaborate with our videographer to produce short-form video content such as project highlights, employee spotlights, service tips, and behind-the-scenes moments
• Help plan and promote seasonal campaigns, hiring initiatives, and community giveaways
• Support both larger promotional campaigns and smaller weekly marketing initiatives
• Promote community involvement such as Trunk or Treat, Ammon Days, the Home & Garden Show, and other local sponsor ships and community events
• Share content highlighting employee milestones, team culture, and behind-the-scenes moments
• Assist leadership with marketing materials including flyers, brochures, simple digital ads, website photo updates, and promotional graphics

• Basic graphic design skills (Canva, Photoshop, Illustrator, or similar)
• Comfortable using social media platforms including Facebook, Instagram, Linked In, and Tik Tok
• Strong attention to detail and ability to maintain consistent brand presentation
• Comfortable capturing photos or short videos on job sites or at events
• Ability to organize and maintain a content calendar
• Positive attitude, reliability, and ability to work independently while collaborating with the team
• Strong communication skills to represent our companies professionally online

• Photography or video editing experience
• Experience managing social media for a business or organization
• Knowledge of…