Assistant Brand Manager

“Enhancing the Lives of Those We Touch by Helping People Reach Their Goals”

Melaleuca has firmly supported this mission statement since our humble beginning in 1985. Everything we accomplish is done with an eye toward promoting the physical, environmental, financial, and personal wellness of those around us. Our focus has always been on wellness. By manufacturing and selling effective, high quality, natural, health oriented products we help people live more vibrant, healthier, and happier lives.

When you walk through the doors at Melaleuca, you can feel it immediately. This is The Wellness Company.

We have achieved consistent and profitable growth with our annual revenue hitting over $2 billion dollars. We now have over 4,500 employees and operations in 20 countries around the world. Melaleuca is positioned to grow even more rapidly in upcoming years. To help keep up with this growth we are looking for an outstanding Marketing Assistant Brand Manager.

Under the direction of the Category Manager, the Assistant Brand Manager assists the Brand Team in the execution of key brand responsibilities including all aspects of brand management, business analysis and marketing programs that support strategic business objectives.

• Manage product P&Ls, launch plans and promotional strategies
• Drive the ideation and creation of brand ideas and concepts for new products in marketing, R&D and cross functional brand teams
• Identifies key brand/product opportunities to build, expand Melaleuca brand portfolio and support monthly purchasing element of the Melaleuca business model
• Performs market analysis of products and/or specific product concepts, reports on emerging consumer and product trends.
• Develops Basis of Interest platforms for product concepts.
• Develops, implements, and manages Product Plans and Calendars for approved new product concepts for review and approval up the chain of command.
• Develops, implements, and manages Marketing Plans (including brand positioning, pricing, promotion and advertising) for new and existing products.
• Analyzes competitive product and develops product claims working with R&D and Legal to substantiate all product claims.
• Develops and drives creation of brand story, including critical data to support key story elements from ingredients, sourcing, scientific data, patented technology etc.
• Develops and manages consumer research.
• Develops Copy Platforms for product package labeling working with and giving direction to graphics department.
• Analyzes and develops packaging for assigned products working with and giving direction to purchasing and operations.
• Organizes and manages cross-functional project teams for assigned brands for the following activities: product development, consumer research, manufacturing, forecasting & purchasing, quality, inventory management, distribution, sales and marketing.

• Bachelor's Degree in Marketing, Business, Communications, or equivalent.
• Able relocate to Idaho Falls, Idaho
• Cumulative GPA of 3.75 or higher
• Detailed work and organizational skills.
• Ability to analyze problems and create solutions.
• Ability to work independently and follow through on projects.
• Ability to maintain confidentiality of sensitive areas.
• Excellent written and verbal communication skills.
• Ability to work under stress.
• Strong creativity skills.
• Word processing and spreadsheet skills.
• Communicate (hearing & speech) with individuals in person and by telephone in a tactful and courteous manner.
• Visually read reports, computer screen, etc.
• Strong customer relation skills for conflict situations.

Melaleuca is one of the leading Health and Wellness companies in the world. We manufacture and distribute nutritional, pharmaceutical, personal care, facial care,…