Senior KOL Strategy and Engagement Manager

The Opportunity That Awaits You

The Senior KOL Strategy & Engagement Manager is responsible for building and evolving the commercial operating model that supports PROCEPT's peer-to-peer ecosystem. This role works across Field Marketing, Sales, Clinical, Commercial Marketing, and physician faculty to ensure we have the right KOLs, engagement models, capabilities, and infrastructure in place to drive adoption, utilization, and long-term customer success. As Aquablation adoption matures, this role will help expand peer-to-peer education beyond procedural training to include real‑world evidence, practice optimization, patient pathway management, and operational best practices that help customers successfully integrate and scale Aquablation within their practices.

The Sr. KOL Strategy & Engagement Manager is responsible for the ecosystem, tools, workflows, and data that sit behind and beneath those programs, including KOL segmentation and tiering, activation playbooks, intake and routing systems, engagement tracking, and ROI visibility. If you are energized by building scalable systems, bringing structure to complex ecosystems, and translating field needs into operational infrastructure that drives commercial impact, you will thrive in this role.

Lead the ongoing evolution of PROCEPT's KOL ecosystem, including segmentation, tiering, capability mapping, and engagement planning across surgeon educators, presenters, influencers, publishers, APP advocates, executive/IDN champions, and other strategic stakeholders. Conduct ongoing gap analysis across geography, account maturity, customer type, and strategic growth priorities to guide KOL development investment and identify where new faculty are needed. Build repeatable processes for keeping segmentation current and commercially actionable—including criteria for when KOLs are ready for activation, and when they should be transitioned or exited.

Partner with Field Marketing and commercial teams to ensure the KOL ecosystem reflects real‑world field needs and evolving customer dynamics.

Design and operationalize structured workflows for KOL onboarding, readiness assessment, and activation—defining clear criteria and processes for transitioning KOLs from development into active deployment. Build and maintain activation playbooks that enable consistent, high‑quality KOL deployment across program types, geographies, and account segments. Develop scalable mechanisms to ensure faculty remain current on messaging, competitive positioning, and evolving commercial priorities including training touchpoints, content updates, and readiness checkpoints.

Maintain a structured view of overall faculty capacity and availability to inform field planning and program scheduling. Expand activation models beyond procedural education to include practice optimization, patient pathway management, real‑world evidence dissemination, and operational best practice sharing where appropriate.

Build and manage the intake, prioritization, and routing processes for peer‑to‑peer engagement requests across the field organization—ensuring the right KOL is matched to the right program at the right time. Develop consistent operational frameworks for educational round tables, peer‑to‑peer engagements, co‑marketing opportunities, and virtual education pathways—which the Programs Manager then executes against. Own or co‑own the systems and tools that support KOL management, engagement tracking, request workflows, and program utilization visibility across the commercial organization.

Evaluate and make recommendations on longer‑term platform and system needs—including Salesforce configuration, the Hub, and third‑party KOL management solutions—in partnership with commercial operations.

Partner cross‑functionally to organize, activate, and scale real‑world clinical, operational, and economic insights that support physician education, practice optimization, and utilization growth. Work with downstream…