Director, Omnichannel Marketing

Position Summary

The Director, Omnichannel Marketing will play a critical role in designing, executing, and optimizing integrated omnichannel strategies that engage patients, healthcare professionals, and other key stakeholders across the customer journey. The role will lead the development of cohesive, data‑driven experiences across digital, non‑personal, and personal channels, ensuring consistent messaging, optimal channel mix, and measurable impact. The Director will be responsible for building and scaling omnichannel capabilities, partnering closely with brand, analytics, IT, commercial operations and agency partners to drive short‑term execution while establishing sustainable mid‑to‑long‑term omnichannel excellence.

This role ensures all initiatives are executed in compliance with company policies and applicable regulatory requirements.

• Develop and lead comprehensive omnichannel marketing strategies across multiple disease states, grounded in deep understanding of customer journeys, unmet needs, channel preferences, and engagement behaviours.
• Design and orchestrate integrated customer experiences across digital and non‑digital channels, including websites, email, CRM, social media, paid media, virtual and live events, video/webcasts, field enablement tools and other emerging channels.
• Partner closely with HCP marketing, patient marketing and commercial teams to ensure omnichannel plans align with brand strategy, launch plans and lifecycle management objectives.
• Lead the planning, execution and optimisation of omnichannel campaigns, including segmentation, targeting, personalisation, content sequencing and channel mix decisions.
• Oversee development and governance of omnichannel content and assets, ensuring consistency of messaging, efficient reuse of content and alignment with modular content strategies.
• Manage media and channel strategy in partnership with agencies, including paid, owned and earned media planning and optimisation.
• Leverage data, analytics and insights to measure performance across channels, generate actionable insights and continuously optimise engagement strategies.
• Collaborate with analytics, CRM and marketing operations teams to define KPIs, dashboards and reporting frameworks to assess omnichannel effectiveness.
• Lead agency partners and vendors responsible for omnichannel execution, media buying, marketing technology enablement and content development.
• Contribute to the development and evolution of marketing technology capabilities (e.g. CRM, marketing automation, personalisation platforms) in partnership with IT and commercial operations.
• Ensure compliance with regulations related to promotion, advertising, off‑label use, data privacy, patient safety and other applicable pharmaceutical marketing requirements.
• Support patient engagement initiatives and advocacy partnerships as part of a broader, integrated omnichannel strategy.
• Other duties as assigned.

• Bachelor’s degree in Business Administration, Marketing or related field;
  Master’s degree preferred.
• At least 15 years of experience in marketing, omnichannel, digital marketing or commercial roles within the biopharma industry; or at least 12 years of experience with a Master’s degree.
• Demonstrated experience developing and executing omnichannel strategies across multiple audiences and touchpoints.
• Proven track record of successfully supporting product launches and lifecycle management through integrated marketing approaches.
• Experience in rare disease and/or endocrinology highly desirable.
• Strong ability to lead cross‑functional teams and influence senior leaders without direct authority.
• Deep understanding of digital marketing, CRM, analytics and marketing technology ecosystems.
• Experience managing agencies, vendors, budgets and complex project timelines.
• Excellent verbal and written communication skills.
• Understanding of FDA regulations and the pharmaceutical promotional environment.

On a continuous basis, sit at desk for a long period of time; intermittently answer telephone and write or use a keyboard to communicate through written means. Some walking and…