Public Relations Specialist

• Research, edits, designs, prepares and distributes various video graphic products: e.g., You Tube recordings of lectures, speeches, and debates; reels for various social-media platforms; etc.
• Markets and participates in on-campus and off campus special events
• Administers the collection of event information for distribution to participants and clientele
• Evaluates and analyzes each event; ensures established objectives and needs are met
• Collects and analyzes information about newsworthy University events
• Designs, writes and oversees the production of web-based promotional materials for special events
• Identify ways to build the visibility of the Washington Center and enhance its reputation through innovative use of social media platforms
• Work closely and collaboratively with members of the Washington Center colleagues as well as social media managers and partners across campus engaging with them regularly and always looking for opportunities to collaborate; to work as an extended team on key projects and initiatives
• Daily posting/management/engagement on Facebook, Instagram, Linked In, You Tube, Tik Tok, etc.
• Manage a social media calendar and content management system, scheduling posts and collaborating with colleagues to ensure a timely flow of communications that meet Center goals
• This role involves shooting, editing, and managing multimedia content alongside crafting written posts that align with the Center’s established social media strategy to enhance its visibility and reputation across platforms
• Create high-quality, visual storytelling content
• Ideating, shooting and executing short and long form video and photo projects
• Actively engage on social media accounts and monitor messages and comments; to build the visibility of Center initiatives, enhance reputation as well as audience and partner relationships and engagement
• Attend Center events to capture live content (video and photo), and promptly edit and post material to engage the Center's audience
• Track analytics on social media channels, informing decision-making about the creation and use of digital content on regular basis with monthly reporting

• Bachelor’s degree
• A minimum of two (2) years of directly related experience, original social-media production and social-media accounts that evidence positive effects on publicity
• Knowledge of communications principles, media, and marketing techniques and operations
• Knowledge of journalism principles and techniques
• Knowledge of editorial and ethical standards for the research and development of journalistic articles and/or presentations
• Skill in the use of journalistic and web research methods and techniques
• Skill in the operation of personal computers including the use of electronic mail, word processing, spreadsheets, and desktop publishing
• Skill in the areas of creative writing and editing
• Ability to communicate clearly and concisely to a diverse community utilizing advanced verbal and written communications skills
• Licenses/Certifications Driver’s License

Demonstrates expertise in social media management, multimedia content creation, and event marketing, with a strong focus on enhancing visibility and engagement through innovative strategies. Proficient in communications principles, creative writing, and analytics to inform decision-making.

• Social Media Management
• Multimedia Content Creation
• Event Marketing
• Creative Writing and Editing
• Analytics Tracking

• Video Editing
• Photo Editing
• Web Research Methods
• Desktop Publishing
• Content Management Systems

• Clear Communication
• Collaboration
• Creative Thinking

• Driver’s License

• Communications Principles
• Media Techniques
• Marketing Techniques
• Journalism Principles
• Editorial Standards

• Facebook
• Instagram
• Linked In
• You Tube
• Tik Tok