Director, Enrollment & Outreach

Location: Waterman

Starting Salary: $65,000 /year PLUS Enrollment-based Performance Incentive Plan Environment:
Alternative and Special Education Programs, Grades K-12 Region Assignment:
Northern Illinois - Waterman | Rockford | Lindenhurst

Chance Light Behavioral Health, Therapy, & Education, a growing, dynamic organization with a social mission to offer hope, is seeking a Director, Enrollment and Outreach to join our award-winning team and perform meaningful work in a culture that welcomes innovation, encourages creative expression and offers limitless potential for personal and professional satisfaction!

If you're passionate about driving enrollment growth, dedicated to expanding access to exceptional alternative and special education services, thrive on building meaningful relationships, and value collaboration, innovation, and integrity - We Should Talk!

As the Director, Enrollment and Outreach you will oversee and enhance student enrollment efforts for all education programs within an assigned region. This position develops and implements both short and long-term outreach strategies to support program enrollment goals while building strong relationships with students, families, community partners, local school districts and neighborhood organizations. The Director, Enrollment and Outreach serves as a trusted connector to diverse communities, guiding prospective students and families through the enrollment process, conducting enrollment meetings, completing required documentation, and ensuring all policies and procedures are implemented effectively.

‖

Responsibilities Include:

* Serving as a visible and trusted ambassador for Chance Light within the community and with prospective families by clearly communicating the organization's mission, vision, values, and commitment to student success.

* Developing creative and data-informed outreach strategies that generate prospective student interest, expand referral pipelines, and support enrollment goals across assigned programs.

* Building and strengthening strategic partnerships with community stakeholders, including schools, healthcare providers, therapists, pediatricians, parent-support groups, community organizations, and government agencies, to expand program visibility and referral opportunities.

* Attending and representing Chance Light at conferences, community events, resource fairs, and marketing opportunities, including select evenings and weekends, to increase awareness and cultivate meaningful community relationships.

* Demonstrating comprehensive knowledge of school enrollment processes, program offerings, curriculum pathways, department functions, and applicable state graduation requirements to effectively guide prospective families.

* Maintaining accurate and organized databases of prospective students and families to support timely follow-up, targeted outreach campaigns, email communication, and ongoing engagement efforts.

* Conducting proactive outreach to prospective students and families through in-person visits, phone calls, emails, home visits, and other engagement methods to support enrollment progression.

* Creating a strong and sustainable referral network by cultivating relationships with alumni, parents, faculty, current students, community partners, and local stakeholders.

* Promoting family and community engagement by supporting policies, programs, outreach activities, and events that strengthen student, family, and school connections.

* Increasing community awareness through strategic communications, admissions events, open houses, referral partnerships, and other high-impact outreach initiatives.

* Identifying community-based wraparound service providers and connecting students and families with appropriate referrals, resources, and support services.

* Collaborating with internal teams to strengthen community engagement strategies and align outreach efforts with broader campus, regional, and organizational priorities.

* Managing the enrollment process by monitoring online inquiries, responding promptly to prospective families, and ensuring applicants receive clear, supportive guidance throughout each stage.

* Participating in school functions, student celebrations, open houses, family engagement activities, and community events to promote program awareness and support recruitment efforts.

* Educating and engaging faculty and staff to actively support enrollment, outreach, and family engagement initiatives.

* Maintaining consistent outreach and periodic follow-up with current and former students and families to promote satisfaction, loyalty, and long-term connection.

* Tracking recruitment, enrollment, outreach, and retention data to evaluate progress, measure strategy effectiveness, support enrollment goals, and inform continuous improvement.

* Overseeing the development and refinement of engaging admissions materials, promotional events, and strategic marketing initiatives that elevate program visibility.

* Collaborating with program leadership to promote new and…