Assistant Director, Marketing

Job Summary:

As an integral contributor to the Office of Admission, the Assistant Director is responsible for and contributes to initiatives to attract, recruit, enroll, and retain talented students from all backgrounds in support of the University and the Office of Admission's missions and enrollment goals. The Assistant Director directly manages the development, creation, and execution of student search, recruitment, and marketing initiatives.

The role includes significant copywriting across integrated marketing channels, collaboration on strategy and content for electronic correspondence and other marketing collateral. The Assistant Director also manages all aspects of recruitment within a designated geographic territory, and plans, implements, executes, and assesses admission activities and recruitment programs in that territory, representing the University to broad and diverse audiences as part of an innovative and highly collaborative team.

Project Management and Contributions (50%)

• Contribute to the strategic development of an integratedstudent recruitment and communication plan for 400,000 prospects, 70,000 inquiries, and 17,000 applicants annually simultaneously for three enrollment cycles, including the creation of key and distinct branding messages, the timing and sequence of those messages, and what communication vehicles will most effectively influence college choice.
• Conduct strategic and tactical data analysis on recruitment, applicants, and yield marketing initiatives to recommend and implement innovative outreach strategies to all student and family constituencies.
• Support and collaborate on student search planning, development, and execution, including creative input on marketing messages and involvement in student search strategy to build the top of enrollment funnel.
• Contribute to the creation of brand-aligned content and serve as primary copywriter across channels including print, web, video, electronic correspondence, and other media, specifically in support of student search and marketing initiatives.

Prospect Management Responsibilities and General Recruitment Activities (50%)

• Build relationships with prospective students and families and serve as the primary point of contact for designated geographic territory. Counsel and engage with students to determine the students' educational interests and needs and align those interests and needs with the attributes and strengths of the University.
• Establish and cultivate and sustain relationships with school and community-based organization counselors within a specific recruiting territory.
• Establish short- and long-range prospect management goals and action plans for individually assigned geographic regions.
• Develop expertise for individually designated geographic territory using various data to determine the recruitment goals and strategies for the region.
• Plan and implement admission activities related to the recruitment and yield of prospective students from an individually designated geographic territory, including planning all travel logistical arrangements and coordinating high school visits in that region, and planning regional receptions, counselor workshops and/or off-campus interviews.
• Determine the recruitment and yield activities that are most effective for designated geographic region and develop a plan with justifications for selected activities; manage the travel budget for expenditures associated with off-campus recruitment and yield activities.
• Review applications and participate in Admission Committee in the contextual holistic review of the academic and personal qualifications of candidates for both admission and merit scholarship consideration.
• Serve as a representative of the University to a broad and diverse audience at college fairs, high school programs, community-based organization programs, information sessions, and regional receptions. Create and deliver informational and compelling messages that address the educational needs of various groups. Develop and innovate new presentation concepts and ideas as appropriate for evolving audiences.
• Responsible for other duties as assigned to support University and Office of Admission goals.

• Perform job duties as part of a collaborative team.
• Collaborate with intra-office and campus-wide offices and teams, including Financial Aid, Scholars and Fellowships, Slate Solutions, The Hub for Student Inclusion and Community, Student Development, University Communications, Information…