Associate Director, Market Research and Analytics - Patient Services

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

The Abb Vie Patient Services (APS) organization is responsible for providing exceptional patient experiences through the identification and execution of resources to support patients throughout their treatment journey. The Analytics and Performance Excellence (APEX) Market Access Patient Services (MAPS) function serves as the catalyst for understanding the patient’s treatment experience and developing analytical resources to support the APS team. The Associate Director, Market Research and Analytics - Abb Vie Patient Services position will provide best in class analytics leadership for the Access, Reimbursement and Fulfillment team within APS MAPS.

It will focus on Patient Support Program services, including Copay, Field Reimbursement Managers (FRMs) and Prior Authorization enablement. A core focus will be on improving and optimizing patient conversion, and helping to identify, reduce or eliminate any relevant barriers related to patient access through patient journey tracking.

• Map out all aspects of the patient journey and identify all barriers to patient access
• Define and oversee the development of analytical solutions that explain the drivers or barriers impacting patient outcomes
• Establish KPIs and manage the development of dashboards that provide visibility into the performance of access solutions, including Copay, FRMs and Prior Authorization enablement
• Utilize third party vendors such as IQVIA, Symphony, Relay Health and Cover My Meds  to facilitate and accelerate the patient journey
• Identify and address key business issues related to program execution and performance, ensuring that multiple partners/stakeholder perspectives are considered
• Perform / lead primary market research as needed. This is a hybrid role with an analytics emphasis but includes some research. Analytics / research split is ~75% / 25%.
• Lead integration with Market Access and Brand MAPS teams with respect to Access, Reimbursement & Fulfillment – onboard and drive adoption of new best in class tools/capabilities developed in cooperation with relevant stakeholders
• Collaborate closely with Copay Center of Excellence (CCOE), Abb Vie Patient Services, Data Operations, BTS and Brand teams, communicating gaps in data reliability, timeliness, metric hygiene, and contributing to the improvement of the overall analytics ecosystem
• Support CCOE team with copay forecasting capabilities, generating insights to effectively communicate impacts from copay design changes, or from industry or competitor actions
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Lead a combination of contractors and external suppliers; mentor junior team members.

• Bachelor’s Degree required, with a concentration in Business, Analytics, Economics, Mathematics, Statistics, Engineering or a related discipline. Master’s Degree a plus
• This position requires 8+ years of experience in quantitative analysis of operational, sales or marketing data, and the ability to utilize data to develop business plans and strategies to better optimize a patient or customer funnel
• Knowledge and understanding of pharma ecosystem and datasets including physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, Symphony/IQVIA claims, etc.
• Candidate must have strong leadership skills, a proven ability to work closely and effectively with all corporate functions and senior management, and the ability to clearly…