Associate Director, Omnichannel Campaign Management

Company Description

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

The Associate Director, Omnichannel Campaign Management serves as a strategic leader within Abb Vie's Marketing Communications team, responsible for the seamless execution of complex, multi-channel brand campaigns across therapeutic areas. This role partners with multiple internal marketing teams and external agency partners to ensure flawless campaign implementation, timely delivery, and operational excellence. The ideal candidate brings deep expertise in campaign execution, cross-functional leadership, and process optimization to drive efficiency and innovation in omnichannel marketing.

• Lead Digital Lab execution of brand omnichannel campaigns across multiple brands within a therapeutic area, ensuring seamless implementation, timely delivery, and proactive risk mitigation
• Own comprehensive implementation planning, including detailed roadmaps and timelines across all Digital Lab channels
• Drive day-to-day campaign progress, proactively monitoring dependencies, resolving complex roadblocks, and managing risks to keep high-priority campaigns on track
• Assess changes in scope, identify risks and issues early, and implement corrective actions to maintain campaign integrity
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure flawless execution across all channels
• Mentor and guide Manager-level campaign managers on escalated issues and complex campaign scenarios

• Evaluate campaign implementation effectiveness to drive operational efficiency and identify strategic improvement opportunities
• Lead process standardization initiatives through development and maintenance of playbooks, implementation guides, and clear RACI models
• Drive automation efficiency across the campaign management function, enhancing speed, cost-effectiveness, and operational excellence
• Champion innovation by identifying, piloting, and implementing advanced AI tools and latest platforms for process efficiency
• Partner with Marketing Operations on the adoption and optimization of project management technologies (Smartsheets, Adobe Workfront)
• Ensure the team stays at the forefront of omnichannel campaign management excellence through continuous improvement initiatives

• Collaborate strategically with Omnichannel Experience Leads to ensure implementation planning aligns with brand campaign needs and business objectives
• Communicate campaign execution updates effectively, keeping stakeholders informed on progress, risks, key learnings, and recommended actions
• Serve as strategic liaison between Omnichannel Experience teams and Digital Lab Capability teams, facilitating effective collaboration
• Partner with Digital Marketing Services channel teams, A3 creative agency, and Marketing Operations to ensure alignment on timelines, interdependencies, and execution requirements
• Present campaign execution performance, process improvements, and strategic recommendations to senior leadership

• Provide leadership, coaching, and development to Manager-level campaign managers
• Foster a culture of operational excellence, innovation, and continuous learning within the campaign management team
• Build team capabilities in emerging technologies, AI-driven project management tools, and omnichannel best practices

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 8+ years of progressive experience in campaign management, project…