Director, Digital Marketing

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next‑generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. This role develops, executes and evaluates various digital projects that align with overall business objectives and strategies. Projects include website, SEO, email, and user‑experience strategies and tactics based on brand and target audience. You will communicate new digital initiatives to marketing management and help advance as a future leader across brands. Success requires the ability to articulate actionable strategies, execute initiatives, and deliver measurable results that enhance Brunswick Boat Group’s leadership in its competitive arena.

• Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
• Develop and drive execution of a digital capabilities roadmap, integrating brand marketing priorities into digital product management.
• Own the relationship with the Digital Experience COE, coordinating the product roadmap strategy and executing both digital experience and digital marketing within that framework.
• Facilitate and nurture resilient, productive cross‑functional relationships with IT, Sales, Category and other functions to enhance marketing impact on business results.
• Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions specific to digital marketing.
• Lead and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, collaboration, and subject‑matter expertise.
• Liaise with marketing teams across Brunswick Boat Group, Mercury, Navico and dealer base to pursue win‑win marketing solutions.
• Define needs, socialize and maintain a comprehensive editorial and activation calendar for website, sometimes including various digital channels such as email outreach efforts based on website engagement needs and learning.
• Support and implement user‑centric campaigns – seasonal, topical or triggered – across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post‑campaign assessment.
• Collaborate with internal stakeholders to establish clarity of purpose for the site and develop, orchestrate, and execute upon strategic direction and digital capabilities roadmap.
• Have a strong understanding of the DTC strategy to identify potential growth opportunities, maximize shared value across the business, and define new opportunities and required functionality.
• Own digital measurements and analytics for digital marketing, standardize reporting and provide actionable insights to the broader team to develop strategies and tactics that drive incremental growth (global reporting).
• Develop and maintain overall project timelines and associated budgets based on project requests; ensure risks are evaluated, alleviated and communicated promptly.
• Analyze data and develop, present and/or implement recommendations for continuous improvement in digital marketing, communicating recommendations to marketing management.
• Own alignment and training of global marketing staff on digital marketing processes.
• Lead and influence the evolution of digital marketing capabilities for Boat Group and Brunswick, utilizing inspiration, collaboration, and subject‑matter expertise.
• Manage, coach and mentor direct reports to excellence in execution, improved capabilities and greater engagement with marketing and the broader organization.

• Bachelor’s degree in marketing, digital marketing, business, technology or a related field.
• 10 or more years of professional experience, including 5 or more years in marketing or customer‑facing roles.
• Three or more years of professional experience with direct accountability for…