Associate Director, Brand Analytics - APEX Oncology

Location: Mettawa

Company Description

About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at  Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.

Job Description

The Associate Director, Marketing Analytics, Oncology is a strategic and critical role in the US APEX Oncology organization, responsible for driving advanced analytic initiatives to enable core and emerging capabilities across Data and Analytics, Marketing and Sales Operations, Customer Experiences, Digital Transformation, Executive Reporting, and Forecasting. This role will lead key marketing analytics across all Venclexta indications, enabling brand teams navigate an increasingly dynamic and challenging business environment.

Provides both technical and strategic thought leadership in the areas of analytics, marketing, and data sciences in developing and delivering the analytic strategy and operational support for strategic capabilities and transformational initiatives. This role will also engage with external data and service providers (including IQVIA, ZS, and others). This role will lead an analytic team to deliver actionable results to stakeholders across the organization.

Responsibilities

* Leads Advanced Analytics with emerging technology and methodologies to deliver accurate, innovative, and timely insights to support and act as a strategic partner to VEN Brand and Sales Teams.

* Independently execute and lead Advanced Analytic initiatives and projects, supervise supplier teams' analytics work, ensuring analytical approaches implemented are built according to best practice and with eventual scaling in mind.

* Proactively identify new and innovative analytic approaches that would improve our ability to answer commercial business questions by closely collaborating with key stakeholders to transform business questions and data into analytic solutions.

* Manages ongoing engagements and budgets with external data vendors to ensure Abb Vie is getting the appropriate data, services, and support; anticipates, forecasts, and secures appropriate budget funds and support based on current and future business needs.

* Leads negotiations with external data vendors for short-term and long-term data and services engagements across national and sub-national script data, Specialty Pharmacy data, Patient Level Data, promotional data, RWD, and other data categories and sources.

* Leads the analytic team in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced information and analytical techniques and are properly trained and produce results that fully leverage the data and analytics.

* Collaborate with cross-functional partners including Medical Affairs, Market Access, BTS, Digital Lab, and HEOR to deliver holistic insights to the brand team.

* Supervisory / Management Responsibility for two Direct Reports.

Qualifications

Education & Experience:

* BS degree required. Advanced degree (e.g. PhD, MS, MBA) preferred demonstrating applied advanced analytics.

* 8+ years of analytics experience. Deep expertise in brand performance measurement and analytics required, with a demonstrated track record of designing and leading measurement strategies for product launches and post-launch optimization.

* Preferred: experience in pharmaceutical and/or healthcare industries, and familiarity with Pharma data and/or experience in advanced analytics/data sciences leading industries (technology, CPG, banking);
Oncology and HEM/ONC experience a plus

* 2+ years of experience negotiating with and managing external vendors

Essential

Skills:

* Has a passion for data, analytics, and business strategy projects

* Experience developing and executing analytic solutions to address key business questions with measurable outcomes and insights

* Analytical reasoning…