Product Manager Generation Donor

How You Will Contribute Product Strategy & Roadmap

• Partner with Marketing leadership to define and execute a multi-year donor engagement strategy and product roadmap.
• Co-own vision, roadmap, prioritization, and delivery of donor-facing digital products.
• Improve donor acquisition, activation, engagement, loyalty, retention, and donor lifetime value.
• Translate business objectives and customer needs into digital product investments and measurable outcomes.
• Balance customer needs, business priorities, technical feasibility, compliance, and timelines.

• Translate customer intelligence, behavioral insights, and predictive analytics into donor experiences.
• Define requirements and roadmap priorities for personalization, audience activation, intelligent decisioning, and engagement optimization.
• Incorporate behavioral, lifecycle, eligibility, preference, and engagement signals into journeys.
• Evolve customer intelligence capabilities for acquisition, conversion, retention, reactivation, loyalty, and lifetime value.

• Operationalize next-best-action models using behavior, predictive analytics, business rules, and engagement signals.
• Turn model outputs into recommendations, decisioning frameworks, and donor engagement experiences.
• Define success measures and experimentation/adoption plans; govern and measure recommendation effectiveness.

• Deliver omni-channel journey orchestration (web, mobile, email, SMS, emerging channels).
• Enable personalization via dynamic content decisioning, targeting, journey optimization, and behavioral strategies.

• Lead cross-functional delivery; manage product lifecycle; communicate strategy, progress, value, risks, and outcomes.
• Lead and mentor Product Owners.

• 8+ years related experience;
  Bachelor’s degree in relevant fields.
• Preferred:
  Master’s (MBA/Data Science/etc.).
• Required:
  
  healthcare/life sciences/regulated customer engagement (including blood/plasma donation).
• Strong product leadership, customer-centric digital experience creation, cross-functional initiative leadership.
• Experience with customer data/segmentation/journey orchestration/personalization; experimentation and measurement.
• Knowledge of next-best-action/AI/decisioning and predictive modeling concepts.
• Experience with CRM/CDP/journey orchestration/marketing automation;
  Agile/SDLC/Dev Sec Ops . Salesforce experience preferred; certifications preferred.

• Base salary range: $–$.
• Potential eligibility for incentives; medical/dental/vision, 401(k) match, disability, life insurance, tuition reimbursement, paid volunteer time off, holidays, well-being benefits; up to 80 hours sick time and up to 120 hours paid vacation for new hires.