Product Manager Generation Donor

Job Description About the Role

The Product Manager for Next Generation Donor Experience leads a strategic digital product portfolio focused on transforming how Bio Life acquires, engages, retains, and supports donors throughout their lifecycle.

This role partners closely with Bio Life Marketing, Commercial Plasma Portfolio teams, Technology, Data & AI teams, Technical Operations, and external partners to define and execute a multi-year roadmap for donor engagement capabilities, digital experience innovation, personalization, and intelligent decisioning.

A key focus of this role is helping Bio Life evolve toward intelligence-driven engagement by leveraging customer insights, behavioral analytics, predictive modeling, personalization technologies, journey orchestration, and emerging AI capabilities. Working closely with Data Science and Analytics teams, this leader will help operationalize predictive insights and next-best-action recommendations within donor-facing products, marketing journeys, and digital experiences.

The Associate Director will serve as the bridge between marketing strategy and technical execution - ensuring donor intelligence, analytics, personalization, and engagement capabilities are translated into actionable product investments that drive measurable donor and business outcomes.

• Partner with Bio Life Marketing leadership and key stakeholders to define and execute a multi-year donor engagement strategy and product roadmap aligned to business objectives and growth priorities.
• Co-own the vision, roadmap, prioritization, and delivery of donor-facing digital products and engagement capabilities with Marketing stakeholders.
• Establish product strategies that improve donor acquisition, activation, engagement, loyalty, retention, and donor lifetime value.
• Translate business objectives, customer needs, market opportunities, and emerging technology capabilities into actionable digital product investments and measurable outcomes.
• Balance customer needs, business priorities, technical feasibility, compliance requirements, and delivery timelines when making product decisions.

• Partner with Marketing, Data Science, Analytics, and Technology teams to translate customer intelligence, behavioral insights, and predictive analytics into differentiated donor experiences and digital engagement capabilities.
• Define product requirements and roadmap priorities for personalization, audience activation, intelligent decisioning, customer intelligence, and engagement optimization capabilities.
• Ensure behavioral, lifecycle, eligibility, preference, and engagement signals are effectively incorporated into digital experiences and donor journeys.
• Drive the evolution of customer intelligence capabilities that support donor acquisition, conversion, retention, reactivation, loyalty, and lifetime value growth.
• Collaborate with Analytics teams to identify opportunities where data and customer insights can improve donor experiences and business performance.

• Partner with Data Science and Analytics teams to operationalize next-best-action models that leverage customer behavior, predictive analytics, business rules, and engagement signals.
• Translate predictive model outputs into actionable product capabilities, personalized recommendations, decisioning frameworks, and donor engagement experiences.
• Define business requirements, success measures, experimentation strategies, and adoption plans for intelligent recommendation and decisioning capabilities.
• Collaborate with Marketing teams to ensure recommendations align with donor engagement objectives, business priorities, operational realities, compliance requirements, and customer needs.
• Establish with Marketing governance and measurement approaches to evaluate recommendation effectiveness, donor outcomes, adoption, business value, and continuous optimization.
• Co-Drive test-and-learn programs that continuously improve personalization, decisioning effectiveness, and donor engagement outcomes.

• Define and deliver omni-channel journey orchestration capabilities across web, mobile, email, SMS, and emerging engagement channels.
• Enable personalized donor experiences through dynamic content decisioning, audience targeting, journey optimization, and behavioral engagement strategies.
• Drive web and mobile personalization capabilities using modular content, audience segmentation, behavioral signals, experimentation frameworks, and experience optimization.
• Partner with Marketing and Customer Experience teams to create highly personalized engagement models that meet donor needs throughout the donor lifecycle.
• Apply customer-centric design principles and journey thinking to continuously improve donor experiences, engagement, satisfaction, and retention.

• Work collaboratively with…