Go-To-Market Manager

Wintrust provides community and commercial banking, specialty finance and wealth management services through its 16 bank charters and nine non-bank businesses. Wintrust delivers the sophisticated solutions of a large bank while staying true to the relationship-focused, personalized service of our community banking roots. We serve clients in all 50 states with more than 200 branch banking locations in Illinois, southwestern Florida, northwestern Indiana, west Michigan and southern Wisconsin and commercial banking offices in Chicago, Denver, Milwaukee, Grand Rapids, Mich.,

and in key branch banking locations throughout Illinois. Our people are the heart of our business and we are proud to rank consistently as a top place to work. Wintrust is a $66 billion financial institution based in Rosemont, Illinois, and listed on the NASDAQ Global Select Market under the symbol “WTFC.”

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)
• Competitive pay and discretionary or incentive bonus eligible
• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
• Family-friendly work hours
• With 200+ community bank locations, we offer opportunities to grow and develop in your career
• Promote from within culture

Why join this team?

• We have a culture that encourages an entrepreneurial spirit
• We offer multiple opportunities for development and upward mobility

Job Description Summary

A Go-to-Market (GTM) Manager at Wintrust plays a pivotal role in designing, executing, and optimizing our go to-market strategies, with a strong focus on a specific line of business. They work cross-functionally with teams across marketing, product, operations, sales, IT, and more to build scalable GTM processes and campaigns. This is the ideal role for a strategic marketer with strong executional and operational skills.

What You'll Do

Strategy and planning

• Manage line of business marketing requests to interpret and clarify objectives, translate objectives into marketing tactics, and oversee execution from start to finish.
• Proactively develop and launch GTM initiatives, including messaging, positioning, planning, and performance tracking.
• Keep the customer at the center of everything we do. Serve as the voice of the customer and stive to optimize the client experience across channels and at every touchpoint.

Stakeholder management

• Develop close working relationships with key stakeholders and become the charter/group’s marketing expert in order to analyze objectives and provide marketing recommendations to meet goals.
• Lead regular planning cadences, reviews, and checkpoints to ensure alignment on priorities, timelines, and resources.
• Manage budget and provide timely and accurate estimates. Ensure all approved spend is accurately tracked and reported.

Create and execute integrated marketing plans

• Prepare clear and concise strategic marketing briefs that that outline measurable objectives, tactics, and messaging.
• Develop and manage group-specific marketing initiatives on a strategic annual basis that deliver on group goals and objectives.
• Oversee the execution of these planned initiatives from start to finish and take personal accountability for the quality and timeliness of work.
• Align work closely with the Senior LOB Marketing Strategist to extend enterprise marketing initiatives seamlessly into line of business marketing plans.

Analyze and present results with recommended optimizations

• Partner with marketing analytics and strategist teams to report on campaign performance through the lens of local charter/group goals.
• Present findings and recommendations to key stakeholders and incorporate feedback into optimizations.

Qualifications/Background

• Preferred 6-8 years in-house marketing or agency experience. Financial industry experience is a plus.
• Proven expertise in building and executing integrated, holistic marketing plans and identifying market opportunities.
• Demonstrated experience of writing creative briefs and annual marketing plans.
• Advanced knowledge of…