Product Marketing Specialist

Career Area:

Marketing

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Industrial Power Systems Division (IPSD) and Large Power Systems Division (LPSD) designs, tests and manufactures Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar’s company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.

A fantastic opportunity is available for a Product Marketing Specialist to join our global Sales, Marketing, Servicing & Parts (SMSP) Product Marketing team.

The Product Marketing Team sits at the intersection of Product, Marketing, Sales and Customer Success. As a Product Marketing Specialist, you will support the development of requirements of 3rd Party customers, contribute to long term product road maps, and ensure new product development and product improvement programs deliver on critical customer requirements.

You will assist in developing and defending market studies and business cases for product strategy and development projects to drive growth in new and existing segments and markets. You will then follow this through the Caterpillar New Product Introduction (NPI) process and work on a team accountable for the launch to the market, communicating the vision and value of the products through sales tools, value messaging, and marketing tactics.

In this role you will also support the development of our future product strategies including, electrification, hybrids, hydrogen technologies, low carbon fuels, and future emissions technologies.

• Educate and effectively communicate technical product features and capabilities to internal and external partners
• Ensure all product marketing materials are updated and accurate (spec sheets, product pages, virtual tours, product visuals, etc.)
• Support product marketing launch activities - coordination, authoring, reviews, approval, and timelines for all product launches and annual product updates.
• Develop and execute the product Go to Market (GTM) plans, pulling on wider marketing teams to ensure a successful product launch to the market.
• Enable effective selling by building and communicating compelling customer value propositions that are understood both internally and externally.
• Participate in developing multi-year product plans, provide competitive analysis to support business planning by leveraging data from a variety of sources.
• Be the customer champion throughout the NPI process and beyond to ensure delivery of the agreed customer requirements.
• Collaborate with the Insights team to monitor product adoption and pricing trends in the market, leveraging tools such as Salesforce and pipeline analytics to assess ramp-up performance and drive strategic decisions.

• Customer Focus
  :
  Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions – B2B (Business to Business) Marketing. Engagement with NPI processes, and/or Six Sigma or other project management framework experience.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations including but not limited to data gather and analysis tools, techniques and processes.
• Effective Communications
  :
  Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas,…