Data Marketing and Analytics Officer

We are seeking a motivated and collaborative individual to join our team as a Data Marketing and Analytics Officer. This is an exciting opportunity to support student marketing and recruitment through marketing systems management, systems development, training, and frontline troubleshooting. You will work in a dynamic and inclusive environment, helping colleagues make the most of the University’s marketing technology and data‑driven insight.

• Managing and developing key marketing systems that support student marketing and recruitment activity.
• Providing frontline support and troubleshooting for system users, alongside training and guidance for colleagues.
• Working with technical colleagues to improve workflows, task automation, and system functionality.
• Contributing data, insight, and analysis to support recruitment strategy, policy, and decision‑making.
• Monitoring and continuously improving processes and systems to enhance service delivery and the student experience.

We encourage applications from individuals with a wide range of backgrounds and experiences. You should demonstrate:

• Significant experience of using and managing digital marketing systems such as CRM platforms, email marketing tools, marketing automation systems, and online forms.
• Demonstrable experience of systems and process development, working with technical colleagues to improve services for end users.
• Experience of delivering technical training or guidance on marketing systems to a range of users.
• Excellent communication, planning, and organisational skills, with the ability to explain complex issues clearly to different audiences.
• High level of digital literacy, with demonstrable ability to use systems relevant to the role.

• Knowledge and understanding of current issues in higher education, particularly student recruitment, conversion, and admissions.
• Ability to interrogate and improve system implementations to enhance functionality and service delivery.

• Generous employer contribution pension.
• 29 days annual leave plus bank holidays, along with Christmas closure.
• Ride to work and EV car scheme available.