Associate Director, International Marketing Strategy Lead – Acute and Menstrual Migraine
Listed on 2026-06-18
-
Marketing / Advertising / PR
Marketing Strategy, Branding Specialist / Ambassador, Marketing Manager -
Management
Company Description
About Abb Vie: Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us at Follow @abbvie on Linked In, Facebook, Instagram, X and You Tube.
Job DescriptionRole
Summary:
The Associate Director, Strategy Lead – Acute and Menstrual Migraine serves as a strategic, cross‑functional leader accountable for shaping and aligning the marketing strategy across the Acute and Menstrual Migraine. This role provides leadership and direction to three Sr. Managers overseeing Menstrual Migraine, Acute, and PCP/Digital engagement, ensuring their work is integrated into a cohesive strategy that supports brand objectives, customer needs, and organizational priorities.
Key Responsibilities:
- Lead the overall strategic direction for the Acute and Menstrual Migraine portfolio, ensuring strong alignment across brand, customer, and channel strategies.
- Prepare for a successful launch strategy for Menstrual Migraine for Aquipta and Ubrelvy.
- Manage and develop three direct reports
- Ensure integration of segment‑specific plans into a unified portfolio strategy that maximizes reach, impact, and efficiency.
- Oversee development and execution of marketing initiatives across Acute and Menstrual Migraine, while enabling PCP and digital engagement strategies that strengthen portfolio performance.
- Translate market insights, customer feedback, and performance data into actionable strategic recommendations for the portfolio and its individual segments.
- Partner with cross‑functional stakeholders, including Marketing, Sales, Medical Affairs, Market Access, Regulatory, Legal, Business Insights, Public Affairs, HEOR, Patient Relations, and affiliate/Area teams.
- Influence without authority in a matrix environment to drive alignment, resource prioritization, and effective execution across teams and geographies.
- Identify strategic gaps, risks, and opportunities across the portfolio and guide the development of corrective actions and growth initiatives.
- Support launch readiness, optimization, and ongoing performance management across all assigned segments.
- Foster best practices in planning, omnichannel engagement, brand differentiation, and customer‑centric strategy.
- Manage external partners such as agencies, vendors, and digital collaborators to ensure high‑quality, efficient execution.
- Develop team capability through coaching, prioritization, and clear strategic direction to elevate performance across all three work streams.
- Bachelor’s degree and 5+ years of pharmaceutical marketing experience.
- Demonstrated success leading brand, portfolio, or segment strategy in a matrixed, cross‑functional environment.
- Strong strategic thinking, analytical capability, and business judgment.
- Proven leadership experience, including direct management and development of high‑performing team members.
- Experience translating data and insights into action‑oriented marketing plans.
- Ability to influence senior stakeholders and align diverse teams around shared goals.
- Excellent communication, collaboration, and presentation skills.
- Able and willing to travel internationally as required.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
This range may be modified in the future. - We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).