Consumer Marketing Manager I​/II

Job Description

The CREON Consumer Marketing Manager plays a pivotal role in shaping and driving the consumer growth strategy for a leading brand in Exocrine Pancreatic Insufficiency (EPI). This individual will lead the development of insight-driven, omnichannel marketing initiatives that expand condition awareness, reach high-priority patient segments, and accelerate brand growth.

This role sits at the center of a highly matrixed organization and partners closely with Medical, Regulatory, Legal, Data & Analytics, Digital, and Sales to translate complex clinical and consumer insights into compelling, patient-centric strategies that are aligned with regulatory requirements and on-label messaging. The Marketing Manager will also lead external agency partners, communicate brand strategy across stakeholders, and champion the voice of the patient across all brand initiatives.

This is a high-visibility role with the opportunity to directly impact patient outcomes, shape market growth, and influence the future of the CREON brand.

• Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategies
• Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population
• Consumer Strategy & Campaign Execution: Develop and execute integrated, omnichannel campaigns across digital, social, CRM, TV, audio, influencer, and emerging media, including development of messaging frameworks and channel strategies
• Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines
• Omnichannel Optimization: Design and refine full-funnel customer journeys using a data-driven, test-and-learn approach to improve performance and engagement, including measurement frameworks and ongoing optimization
• Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets
• Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Legal, Sales, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including the development of messaging that is consistent with label requirements
• Market & Competitive Strategy: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and market shaping across channels
• Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution
• Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level
• Social & Engagement Strategy: Lead social media strategy and investment, including paid, native, and influencer initiatives, ensuring effective engagement and measurable impact
• Brand Communication: Clearly communicate brand vision, strategy, and objectives to cross-functional teams, agency partners, and sales leadership to drive alignment and execution
• Budget & Performance Management: Manage budgets responsibly and measure campaign effectiveness, optimizing investments to maximize ROI

• Growth in awareness and engagement among priority consumer segments
• Increased condition awareness and patient activation within the EPI category
• High-performing, insight-driven omnichannel campaigns with measurable business impact
• Strong alignment across cross-functional teams and agency partners
• Clear contribution to brand growth

• Bachelor’s degree
• Relevant experience in brand or consumer marketing (healthcare/pharma preferred)
• Demonstrated experience developing and executing integrated, multi-channel marketing campaigns
• Proven ability to lead and influence cross-functional teams and manage agency partners
• Strong understanding of core marketing fundamentals, including positioning, creative development, and media optimization
• Ability to translate complex clinical or technical information into compliant, compelling consumer messaging
• Experience working in a matrixed organization with multiple stakeholders
• Experience using data and insights to inform targeting, campaign strategy, and optimization
• Strong communication, analytical, and project management skills
• Self-starter with a proactive mindset and strong ownership orientation

• Experience in pharmaceutical or regulated industries
• DTC and omnichannel marketing expertise (digital, social, CRM, TV, audio, influencer)
• Experience with audience segmentation, targeting, and data-driven marketing strategies
• Familiarity with paid social…